David Inns Email & Phone Number

Singapore

Hong Kong

Driving and Optimising revenue using robust and insightful analysis to drive business improvements including:- Creating localised the revenue management function - Controlling and hitting for the revenue budget relating to discounting strategy.- Leading retail and merchandising strategy and programs.- Aligning supply and demand using internal and external data, and guiding inventory acquisition.- Optimising email programs through rigorous testing.- Guiding eMarketing optimisation to improve marketing ROI- Covering all markets, but focused on APAC markets.

Sydney, Australia

- Improved management’s ownership and accountability through trusted insights- Leading a team. Mentoring and creating succession plan to enable my further promotion.- Rebuilt driver based forecasting models improving variances to +/-5% and created increased.- Producing annual plan (and quarterly forecasts) including all financial and operational KPIs. It covered 2 brands, 8 marketing channels, 25 key countries and currencies globally. Expense plan covered 200 employees in 15 countries.- Identified gaps in control and process that aided in reducing credit card fraud by $0.4m per month.- Negotiated with department leads to identify and enforce material savings during restructures.- Overseeing accuracy of monthly close.- Acing as interim Finance Director during extended absence.- Leading the weekly trading meetings, attended by senior management across APAC.- Building out business intelligence requirements to improve visibility of key metrics and dimensions

Featured in Sydney’s Good Café Guide within 12 months of creation, Sur Bourke Espresso Bar became renowned for high service and quality. I planned and established the business before ultimately selling for profit six months ahead of the projected target. This business profitability was built upon my disciplined business acumen within a highly competitive industry.

KPI reportingAdvanced ModellingPromoted to manager role within 12 months.

-Project accounting-Project manager support-Business cases-Capex planning-Post implementation reviews

-Cost modelling-Revenue models

-Statutory reporting-Financial accounting-Tax

Bcom, Accounting & Chinese

Chinese Language

Chartered Accountant Entry Program