Dean Richardson Email & Phone Number

London, Gb

United Kingdom

Inquisi (www.inquisi.co.uk) is a full service research agency specialising in TV with a constantly growing bespoke panel of over 95,000 viewers (www.theviewers.co.uk). Over half of these are new to research thanks to extensive media coverage attracting non-typical respondents.Whether you’re looking for programme dial test, title tests, concept tests, promo tests, qual communities or pretty much any type of TV research, company founder Dean would love to help.

London, United Kingdom

Lead research responsibility for Yesterday, Drama, Really, Good Food, Eden and Home:- Hands on analysis and commissioner of BARB, Qual and Quant research covering all aspects of the channels (performance, content and brand).- Recruitment, management and development of three SRE/REs working on above channels and multiplatform.- Prepared and presented BARB network performance updates for the Executive Leadership Team.- Worked with Commercial on major carriage negotiations.- Worked with Entertainment Research Manager and Marketing on re-commissioning and managing UKTV brand tracker.Key projects included:- Launch of Drama: Strategic research into market opportunity, modelling channel size then designing/managing in-house research encompassing naming, branding, scheduling & retuning. Created daily launch dashboard for channel and executive leadership team to keep track.- Repositioning of Really: Numerous content and schedule suggestions to capitalise upon a broader freeview audience and rebrand research to reflect the change in content direction - Rebrand of Yesterday: Led research programme to refresh and broaden the Yesterday brand without alienating existing audience.- Setting up UKTV AI scores

London, United Kingdom

Delivered strategic and insightful recommendations on all aspects of GOLD & Watch from proposition development to commissioning, on-air identity and marketing/press:- Organised, moderated and analysed around 100 viewers focus groups.- Commissioned quant research and regularly provided BARB data to schedulers, press, commercial and marketing. - Presented weekly to channel teams and gave regular presentations to the commissioning team on competitor activity. Also presented a bi-annual performance update to all 200+ members of UKTV staff.

London, United Kingdom

Provided support to the Gala Bingo/Casino, E.ON and new business teams in the research, analysis, interpretation, development and presentation of integrated campaigns.- Qualitative research: Managed entire process from client proposal to recruitment, discussion guide writing, group moderation and debrief for Gala Bingo and various pitches.- Workshop facilitation: Helped plan, prepare and facilitate internal and external workshops using TBWA\ disruption planning tools for AOL, Lastminute.com, Prudential and Chevrolet.- Creative development: Briefing, inspiring and developing both online and offline creative.- Brand development: Revised Gala Casino’s guidelines and wrote sections of its brand book.- Competitor reviews: Detailed analysis of whole consumer experience at every touchpoint.

London, United Kingdom

Supported Insight planners, account teams and new business at TEQUILA\ and network agencies by providing quick stats, competitor profiles, news alerts, media spend, creative, pen portraits, mood boards etc. Also conducted worldwide competitor reviews and provided analysis of consumer trends, segments and marketing issues both in the UK and worldwide.Proactively devised and organised quarterly ‘Binge Thinking’ session, allowing the agency and selected clients to come together to hear the latest social trends, creative and media ideas across all sectors. This successfully raised the team’s profile within the agency.

Bachelor'S Degree, Advertising And Marketing Communications, First Class Honours

Obtained 1st (75%) for dissertation on rebranding of terrestrial TV station identities Units included Consumer Behaviour, Quant and Qual.

Education record