Irasema Pineda Email & Phone Number

Mexico City, Mexico

Mexico City

-Hired the current team who creates content and applies the strategy to increase metrics and audiences in the website and social media profiles in the local guides of six Mexican cities. -Quarter to quarter we have achieved our goals in almost every platform.

Mexico City

-I was in charge of a 20 people team, including writers, video producers and social media strategists.-In this period, website traffic grew from 4M to 6.5M average unique users per month, my main goal.

Mexico City

-Led Development, Marketing and Audiences teams of six content brands. -Supervised that each of these brands had quality standards and the best digital practices.-I gave workshops on SEO, social media strategy and data editorial analysis.

Mexico City

-I was in charge of a 14 people team, including writers, video producers and social media strategists.-In this period, website traffic grew from 2M to 4.5M average unique users per month, my main goal.-During this first period at Chilango, I was also responsible for the printed magazine.

-Designed the strategy for Facebook, Twitter and LinkedIn.-In 3 months, social media traffic to website grew from 12% to 30%.-In March, new Facebook monthly followers had increased from 18K to 60K.

-I led a 12 people team: reporters, video producers, community managers. -In one year, the monthly unique users average grew from 2M to 4M. -And Facebook fans increased from 1.3 M to 2.3M.

-In just one month with the company, I took over the management of the home page, which direct traffic increased by 15% in my first quarter.

-I started the project from scratch and designed the strategy.-Without a team, I got 500K unique users monthly and gained 50K fans on Facebook and 40K on Twitter.

-I was included in the team that redesigned the homepage twice. -I managed the main homepage.-Led the Edomex section team.

Coeditora web de la sección Ciudad.Edición y jerarquización de notas de los reporteros en tiempo real.Investigación y redacción de temas para productos multimedia.Investigación y redacción de notas para la sección impresa.Planeación de coberturas.

Coeditora web del home page,Administración de la portada principal del sitio web del periódico, manejando temas de todas las secciones.Jerarquización de información y corrección de estilo en tiempo real.Coordinación con los coeditores web del resto de secciones para tener la información en tiempo real y con las mejores características posibles.

Master'S Degree, Digital Marketing And Social Media, Primer Cuatrimestre

Specializing in marketing on digital platforms, SEO, Analytics, social networks, branded content and new information technologies.

Licentiate Degree, Journalism