● Research and write engaging, accurate and informative articles about Toronto's hottest events, news stories, and happenings● Monitor and manage SMN Toronto's website and social platforms, including daily news, features, and local reporting● SEO optimization for articles● Create original content for social media pages

• Founded and built a self-funded fashion brand from concept to completion• Design development, vendor and material sourcing, product sampling, bulk manufacturing, marketing, importing• Managed website design, front and back-end HTML, strategic copyright, and implementation of SEO initiatives to improve overall visibility• Designed and launched 4 seasonal collections with over 10 unique styles• Increased brand awareness through strategic partnerships, public relations initiatives, and achieved features on CTV and Forbes magazine• Implemented automated email marketing campaigns with proven track record of increasing overall conversion and achieve an above industry standard of returning customer rate• Designed all branding including hang tags, labels, print outs, posters, signage and packaging• Developed digital content strategy for brand's social media accounts including content creation informed by data analytics resulting in increased page engagements• Developed creative marketing campaigns including directing photoshoots for various collections• Inventory tracking and management including fulfillment of domestic and international orders

• Pitch, research, and write travel articles for blogTO according to specified formatting guidelines• SEO optimization for articles• Create list-based posts and itineraries for travel destinations according to a theme or topic• Take photos and videos to amplify written content• Create original content for social media platforms

• Responsible for the completion and delivery of bi-annual collections for in-house apparel and accessories line• Trend, colour, and design research• Illustrator and Photoshop sketching• Creating and updating tech packs • Communicating fit comments and revisions• Design all branding including hang tags, labels, and packaging• Keeping all necessary standards to send to factories for production• Direct photo shoots for catalogue and website• Manage website back-end, updating inventory, products, and media online• Attend bi-annual tradeshows, working with clothing buyers and assessing individual needs for upcoming seasons

• Illustrator and Photoshop sketching• Creating and updating tech packs • Creation of CADs for buyers and the sales team• Sourcing fabric and trims domestically (USA) and internationally (China)• Keeping all necessary standards to send to factories for production• Creating and updating fabric and trim library• Creating line sheets and planners for each market and account• Responsible for the completion and delivery of bi-monthly collections for our in-house brand as well as private label accounts• Prioritize the development of market samples in a day-to-day basis by working with vendors, patternmakers, graphic designers, cutters and sewers• Sublimation, screen printing, and different dyeing techniques

• Developing and discussing creative strategies with the management team to increase sales• Working with the sales and marketing departments to understand the company’s mission, goals, and vision• Providing professional instructions to customers about complex products and services• Developing and maintaining professional relationships and networks with prospective clients• Acting as the liaison between the clients’ representatives and the sales department• Tracking and reporting customer interactions, sales volumes, and other metrics to the sales department

• Campus ambassador at Carleton University in charge of recruiting students for brand ambassador opportunities• Leading team meetings and communicating company's goals and vision• Developing and discussing creative strategies with the management team to increase sales• Providing professional instructions to ambassadors about complex products and services• Developing and maintaining professional relationships and networks with prospective clients• Acting as the liaison between the management and brand ambassadors• Tracking and reporting customer interactions, sales volumes, and other metrics to the sales department

• Marketing / social media for online e-commerce clothing boutique• Content creation for social media accounts and blog posts• Creation of digital newsletters• Increased web engagement and reach• Wrote copy for blog posts• Influencer marketing and outreach to build web traffic and sales

• Marketing / social media for online e-commerce lighting company• Content creation for website and blog posts to generate company awareness• Creation of digital newsletters• Responding to account emails and inquiries• Wrote copy for blog posts communicating product specs and technical information• Website back-end inventory management• Attended tradeshows to work with buyers and sell product

• Developing and discussing creative strategies with the management team to increase sales• Working with the sales and marketing departments to understand the company’s mission, goals, and vision• Providing professional instructions to customers about complex products and services• Developing and maintaining professional relationships and networks with prospective clients• Acting as the liaison between the clients’ representatives and the sales department• Tracking and reporting customer interactions, sales volumes, and other metrics to the sales department