Irene Dottin Email & Phone Number

Barcelona, Ct, Es

Barcelona

🔹 Corporate Communication▪️ Handled all PR matters: management of PR agency, briefing and follow-up of press releases and editorials, preparation of top management for interviews▪️ Led social network strategy: management of the corporate and CEO pages (animation, production of dedicated content, monitoring of the editorial calendar, launch of paid notoriety campaigns)▪️ Managed corporate communication campaigns: project management integrating all the expertise of the marketing department (design, paid, BtoB, BtoC)▪️ Production of high value-added corporate content: first edition of the ranking of the major groups that attract most freelancers in France published in major French media such as Les Echos, Forbes and ADN (https://business.lesechos.fr/entrepreneurs/auto-entrepreneur/0701343536658-freelances-les-grands-groupes-qui-les-attirent-le-plus-347974.php)🔹 Internal communication▪️ Event management: organization of global online events (corporate plans, workshops, conferences, gaming, Talent Show), coordination of local physical events in 8 different offices on 4 continents (Summer Break, End of year parties)▪️ Change management campaign during the rebranding: dedicated communication sequences, identification of relays per team, trainings etc.🔹 Management▪️ Day to day management of a team of 2 people within the marketing department.▪️ Recruitment of new marketing profiles

Barcelona

"Volontariat International en Entreprise" (International Voluntary Service in a company)Management of a portfolio of over 150 clients (real estate agencies) • Set up and monitored BtoB collaborations for the French and Spanish markets: independent agencies and networks• Developed and optimised communication tools for the business teams

Guyancourt (France)

In charge of external relations with Key Opinion Leaders (journalists, politics, e-influencers, NGO's) in the following areas: agriculture, environment, food and lifestyle:• Developed and supervised national and local PR and e-influence strategies• Coordinated a dedicated network of agencies: Havas Paris, Plead, Deloitte, Kingcom, DDB, Starcom, TBWA, GL Events, etc.• Created, organized and supervised events for different target audiences: press, influencers, general public, etc. (Paris International Agricultural Fair, Big Mac's 50th anniversary, etc.)• Responsible for preparing institutional appointments and media interviews: briefing spokesperson, drafting press releases and key verbatims• Developed external communication contents for 360° campaigns (POS, display, social networks, advertising space)Examples of implemented projects :- 3 editions of Paris International Agricultural Fair- Influencers events : Big Mac's 50th anniversary, launching of new range of salads etc.- "Big Visites" Transparency Program- Launch of outstanding Happy Meal programs (Mr Men, OMY)- Launch of new products with quality markers (eg : “Label Rouge” wings)- Youth Book Fair- European Sustainability Week- etc.

Paris Area, France

Final Year Internship - Brands concerned : Chloé, Hugo Boss, Calvin Klein, Lacoste, Marc Jacobs, Miu Miu, Cerruti, Bottega Veneta, Roberto Cavalli, Escada, Gucci, Alexander McQueen, Balenciaga• Developed the PR strategy in collaboration with the marketing teams : creating and implementing influencer campaigns, monitoring media partnerships • Project Management : participated in elaborating and organizing local and global PR and influencer events such as agency briefings, coordination of external providers and budget management • Coordinated PR activities between the international teams and local press offices• In charge of quarterly results and competitive intelligence studies

Paris Area, France

Voluntary 3-month internship • Managed major client portfolios : Converse, Levi’s, Marks & Spencer, Tara Jarmon, Petite Mendigote, K Jacques• Responsible for handling French fashion journalists’ daily requests : shoppings, visuals, lookbooks• Drafted press releases addressed to the French media to announce the launch of new collections • Drew up weekly /quarterly client reports

Paris Area, France

2-month internship with an independent designer• Built brand content and brand identity : storytelling, elaborating and releasing the 2015 Autumn-Winter press kit• Developed the digital strategy : establishing contacts with bloggers, managing the brand’s Instagram page

Place Vendôme, Région De Paris , France

Voluntary 3-month internship• Involved in organizing press presentations and photoshoots during Paris Fashion Week• Managed international journalists’ requests : shoppings, visuals assets, press kits• Collaborated in drafing the new collection’s press release • Handled competitive intelligence and daily press review

Career Exploration/Awareness Skills

Parcours de coaching digital pour explorer et trouver la voie professionnelle qui vous ressemble

Master’S Degree In Public And Corporate Communication

Activities and Societies: Starring role in student musical productions Relevant courses : - Corporate Communication - Project Management.

Bachelor Of Arts, Politics And International Relations (Bidiplome), "First Class Honours"

Activities and Societies: 2nd place at the Cheerleading national championships Japanese lessons

Lettres Et Sciences Sociales, University Credits "First Class Honours"

Baccalauréat (French High School Diploma), Spécialité Sciences De La Vie Et De La Terre, "First Class Honours"

Activities and Societies: Practice of ballet at the Lille Conservatory