Irene Loo Email & Phone Number

• Research market competitors and industry trends to identify potential new products and services.• Analyzed industry trends and compiled market research data to inform planning and strategy.• Analyze marketing information and translate it into strategic plans.• Drive sales by engaging with small & medium sized business, online retailers, and manufacturers.• Proactively network and grow new business through in-person networking, prospecting, and business development.• Marketing initiatives include event management, sponsorships, co-marketing partnerships, and social media.• Strong focus on customer satisfaction, loyalty, and follow up; established a customer-centric culture of communication, collaboration, & accountability resulting in top-tier performance.

Reported directly to the Founder /Chief Executive regarding annual sales growth. • Generate new business leads and selling advertising space to current and new advertisers. • Cementing foundations of strong and positive relationships with prospects and clients at C-Level from Luxury Brands, Property, Education, Healthcare, Banks and Government sector.• Managed media sales accounts for this advertising media firm with a portfolio of top clients across all market segments.• Strong connections with top socialites, influential corporate leaders and government decision makers.• Increased total advertising sales revenue by 27% despite market downturn in my first year as Business Manager.• Instilled a hunter mentality that has resulted in growing active accounts by 5% in the last 2 years.• Selling across a full portfolio of TV Commercial, magazines, online web banners and events (MIGF – One of the largest gourmet event in Malaysia).• Grew and managed all aspects of sales and day-to-day functions; created pipelines of active prospects, cold calls and renewals.• Identify and understand the trends with client and meet target revenue.• Provide high-level direct client contacts. Following through with a full service from initial contact to phone, face-to-face discussion and sell.• Monitoring competitors, chasing relevant leads to increase advertising revenue.• Drove sales initiative, sales presentations and proposals. • Successful track record of surpassing aggressive sales goals selling media space.

Subang

• Develop and implement marketing communications strategies.• Design and implement social media strategies.• Develop sales tools and train sales teams in using them effectively.• Implement marketing campaigns and oversee project management.• Allocate budget funds as appropriate.• Liaison with internal and external forces to ensure completion of marketing communications programs.• Directed development of interactive, direct marketing, media, event, sales promotion and PR strategies.• Drive the development of strategic marketing tactics to increase product visibility and build brand equity.

Kuala Lumpur, Malaysia

• Oversaw the operations of the Studio and Traffic Department - Malaysia and Hong Kong region.• Recruit, appoint, evaluate, and promote middle and senior level staff.• Ensured workflow efficiencies, customer service excellence, and quality assurance. • Handled complex customer requests; managed customer expectations, encouraged a friendly customer-service environment. • Developed and implemented departmental procedures and workflow. Assigned and monitored the workflow through the agency.• Responsible for all phases of production process including scheduling, estimations and maintaining quality control on all advertisements.• Responsible for production estimates, scheduling, mechanical specifications and ensuring on-time client approval on the job/project. Issued weekly production and traffic status reports.• Handled the tasks of developing and implementing departmental procedures and control systems.• Ensured accuracy in client communication by providing precise information on the job/project status, obtained client approval as well as communicated and resolved difficult and complex client issues that could not be handled by the team members.

• Oversaw Raw Materials Inventory working with vendors to communicate quality and delivery issues. • Planning and managing projects to completion, according to agreed quality standards, costs and deadline.• Handles sales order processing, liaising with domestic and international clients; queries by phone, email and other correspondence. • Track and trace for general export freight, import freight, door to door, and courier shipments.• Increased production by 20% over previous years at a cost savings of more than RM100k per year.• Establish, maintain and develop excellent relationships with internal and external customers.• Review processing schedules and production orders to make decisions concerning inventory requirements, staffing requirements, work procedures, and duty assignments, considering budgetary limitations and time constraints.• Review operations and confer with technical or administrative staff to resolve production or processing problems.

• Responsible for all base business advertising (copy and media); consumer promotion; and a major line extension project, including positioning, product development, packaging, copy and test market management. • Developed new advertising campaign which modernizes the brand image. • Implemented, developed, and managed advertising strategy of the company from a business, sales and technical point of view.• Implemented high-profile, image-based marketing programs within consumer luxury / lifestyle industry (both public/private). Created integrated strategies to develop new/existing customer sales, brand/product evolution and media endorsement.