Irene Ruiz Email & Phone Number

Madrid, Comunidad De Madrid, España

Madrid, Comunidad De Madrid, España

Madrid, Madrid, España

Account Director / Strategic planner Strategic planner for current Accounts and new Busines, in disciplines as Digital /(interactive), Digital signage (retail), multichannel actions (with mobile, multitouch screens, pads…) and Shopper marketing.Strategic and tactic actions consultancy to generate value added to proposals to existing clients.Technical and strategic interactive marketing support to other accounts of the agency.Planning and management of Diageo Shopper marketing account.

Account Director for Multimedia content at Flagship Store de Telefónica

Madrid, Madrid, España

Marketing Experiencial - Master in Digital Marketing

Madrid

Associate professor for the Experiential Marketing subject at the Integrated Marketing Communications specialization of the Master in Management (MIM).

Planning and management of product campaigns of MSN/Windows Live (Messenger, Hotmail, Spaces and Live.com), on-line and off-line, i.e. email marketing, microsites, banner campaigns, events, mailings… Consultancy of tactical operations for MSN Partners, within the MSN portal and WL services advertising tools. (Spanair, McDonalds, Telepizza…) Planning and consultancy of the new brand launching campaign (Windows Live here in Spain)Management and planning of actions for data capturing in events and fairs as SIMO, Campus Party, EBE, OME…Coordination and management of campaigns done together with other agencies that worked of MSN / WLManagement of campaigns localized from EMEA and USA, and creation of campaigns for the Spanish market and the localization for other countries. Profitability control of clients and projects.

December 2004 – December 2005: Interactive Marketing consultant / Project manager for diferent accounts and New BusinessPlanning and management of e-crm campaigns and periodic communications (enewsletters) of the Iberia loyalty program (Iberia Plus and Iberia Plus for business)Web-surfing and content consultancy for the Iberia Plus web site (within the Iberia.com site). Both for public and for private areasConsultancy and management of web applications for clients as Ecoembes, Burger King, Gillette, Duracell…Planning and management of loyalty programs for Endesa employeesAccomplishment of value added proposals for existing clients (Citibank, Gillete, Repsol…) and New Business, i.e. Web site, corporate sites, microsites, email markeing, sms, mms, applications, extranet and intranets, managing of data bases for e-crm, as well as any other tool used for data capturing and loyalty programs December 2003 – December 2004: Interactive Marketing consultant / Project manager for the Telefónica Group accountPlanning and management of e-marketing, SMS and MMS campaigns for Telefónica Móviles EspañaPlanning and management of the interactive campaigns for internal communications regarding safety and environmental measures inside DistritoTelefónica and other buildingsSupervision of the new Brand guidelines and management of the brand center, after changing the Movistar brand. January 2001 – November 2003: Interactive Marketing consultant for the Ford Group accounts Management of new products launching campaigns, as well as branding assets of Ford, Jaguar and Land Rover.Web-surfing, process and content consultancy as web-master, regarding the maintenance of the webs of the Ford Group (www.ford.es, www.landrover.es and www.jaguar.com/es) and the Jaguar and Land rover extranets. July 2000 - December 2000: CRM analyst for on-line accounts: Responsible of the statistics and reports for CRM analysis of all the interactive clients of the agency.

Licenciada, Ade

E-business and Interactive Marketing

Postgraduate, Marketing Interactivo, Curso De Postrado

Postgraduate, E-Business, Curso De Postrado

Bachelor'S Degree, Business Administration And Management, General

High Impact Leadership, Organizational Leadership