Leveraged strong people management skills to lead and motivate cross-functional teams across multiple markets, fostering a collaborative and high-performing work culture.Spearheaded the integration of cutting-edge digital technologies to enhance event planning, execution, and attendee engagement, driving operational efficiencies and elevating the client experience.Conceptualized and delivered impactful, award-winning event marketing campaigns that aligned with client brand messaging and… Show more Leveraged strong people management skills to lead and motivate cross-functional teams across multiple markets, fostering a collaborative and high-performing work culture.Spearheaded the integration of cutting-edge digital technologies to enhance event planning, execution, and attendee engagement, driving operational efficiencies and elevating the client experience.Conceptualized and delivered impactful, award-winning event marketing campaigns that aligned with client brand messaging and objectives, consistently exceeding revenue targets.Developed and maintained strategic partnerships with key industry stakeholders, expanding the organization's reach and securing high-profile event contracts. Show less

Fully accountable for the portfolios of exhibition of Pico HK and Integrated exhibition divisions including general contracting, special design and national pavilions;Transform and digitalize operation and consumer services;Develop and execute virtual exhibition services;Explore new business opportunities under new normal after Covid-19;Restructure the team with KPI in respond to the market changes;Set up annual and 3-years business plans and strategies• Major… Show more Fully accountable for the portfolios of exhibition of Pico HK and Integrated exhibition divisions including general contracting, special design and national pavilions;Transform and digitalize operation and consumer services;Develop and execute virtual exhibition services;Explore new business opportunities under new normal after Covid-19;Restructure the team with KPI in respond to the market changes;Set up annual and 3-years business plans and strategies• Major clients: HKTDC, Informa Markets, Closer still media, Global Sources, Global Produce Events, Art HK• Major shows: Jewelry Shows , Asia Fruit Logistica, Art Central in March and Affordable Art Vinexpo • https://www.pico.com Show less

Business Unit: SMART (Small Medium Area Responsive Team)• Founder of the business unit;• Found and led the team from scratch with only a small team with 3 in 2003 and expanded to 20 team members up till now; • Develop a new business unit for specializing in trade shows by transforming spatial designers to take up one-stop services roles as project designers who can design, sell and execute projects;• Manage the assigned accounts and acquired new accounts & territories to… Show more Business Unit: SMART (Small Medium Area Responsive Team)• Founder of the business unit;• Found and led the team from scratch with only a small team with 3 in 2003 and expanded to 20 team members up till now; • Develop a new business unit for specializing in trade shows by transforming spatial designers to take up one-stop services roles as project designers who can design, sell and execute projects;• Manage the assigned accounts and acquired new accounts & territories to maximize sales and business potentials. • Share and coach other offices such as Pico Beijing, Shanghai and Singapore to develop SMART team locally;• Annual sales growth from 8m to 50m since the first year of development till now;• Recorded profit and growth since 2009 till now;• Expand the business from trade show to retailers and position as pop up store specialists for Dyson, Sisley, Bosch, Swarovski, Guinness etc.;• Transform the team from purely trade show business to 360 degree event management and retail marketing;• Proactively set up a new business unit: https://www.pop-uper.com/• Prepare annual budget and business plan and performed sales projection and rolling forecasts for optimal sales and level• Major clients: Dyson, Wyeth Nutrition (Wyeth S-26, BabyNes, Illuma), PwC, Sisley, Swarovski, DCH, Swisse, Spanish Trade Commission, Italian Trade Commission Show less

General Manager, Pico IES Group, a division of Pico International (HK) Limited Business Unit: Pico IES Group Limited• A General Manager for two business units, SMART team of Pico International (HK) Limited and Pico IES Group Limited with more than 50 staff;• Be accountable for the management position in an additional business unit, Pico IES Group Limited, which is one of most significant but traditional business segment of Pico Hong Kong;• Prepare annual budget and… Show more General Manager, Pico IES Group, a division of Pico International (HK) Limited Business Unit: Pico IES Group Limited• A General Manager for two business units, SMART team of Pico International (HK) Limited and Pico IES Group Limited with more than 50 staff;• Be accountable for the management position in an additional business unit, Pico IES Group Limited, which is one of most significant but traditional business segment of Pico Hong Kong;• Prepare annual budget and business plan and performed sales projection and rolling forecasts for optimal sales and level• Annual sales revenue exceeds $120m for Pico IES Group Limited with considerable net profit growth;• Kick start of team transformation from digital to all kinds of team cohesion, synergy and performance. Drive proactive selling, encourage creativity and innovation & implement new incentive scheme; • Introduce new offering and services to major clients with sales boosting;• Restructure team in respond to the industry development and needs;• Be the core liaison with all industry stakeholders including venues management, organizers, suppliers and partners; • Major clients: UBM, Closer still media, Global Sources, Global Produce Events, Art HK• Major shows: Jewelry Shows in June and September, China Sourcing Fair in April and Oct, Asia Fruit Logistica in Sept, Art Central in March and Affordable Art in May, Vinexpo in May• https://www.pico.com Show less

- Key account holders for SHK Properties, HK Housing Authorities, Fitti;- Organise and create events in shopping malls including Pet shows and competition, baby crawling competition, and festive decoration in East Point City;- Organise a B2C reptiles and amphibian pets show in Queensway Plaza and China Resources Exhibition Centre