Brand Manager
Current
Mar 2022 - Present
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Iris Sun is listed as Brand Manager at 麦当劳中国, based in Xuhui District, Shanghai, China. AeroLeads shows a matched LinkedIn profile for Iris Sun.
Iris Sun previously worked as Assistant Brand Manager at 雀巢 and Marketing Trainee at 雀巢. Iris Sun holds Master Of Social Science, Advertising from 香港中文大学.
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麦当劳中国
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About Iris Sun
Iris Sun is a Brand Manager at 麦当劳中国. She is proficient in 粤语 and 英语.
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3 roles
Iris Sun work experience
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Assistant Brand Manager
Jan 2022 - Mar 2022
Marketing Trainee
*Digital communication: From 0 to 1, build up Nestle cereal media matrix to build brand awareness and social buzz. Operated brand owned official account on Wechat/Weibo, gain 40% followers increasing and 260% views increasing per post. Open accounts with in-house team and content on Red/Douyin/Kuaishou which reached 4k+ followers in two months purely relying on natural traffic. Managed E2E social seeding project on Red/Douyin with over 120 KOLs and 1300 KOCs with Low CPM(48) and CPE(8) performance.Started to build private domain operation, gain 400+ people Wechat group within 2 weeks and drived product trials .*Brand management：Take E2E brand management of Nestle Cheerios and Nestle Gold since 2021 H2.Led Nestle cereal 2020 Q3 integrated 360 marketing campaign(Back to school) with result of 119% value growth y.o.y on TTL channel. Lead Nestle cereal 2021 CNY giftbox launching with 90% sold out rate which increased 12.5% y.o.y.Led Nestle Cheerios 2021 Q4 Rebranding with recipe and packaging changes.As brand owner of Nestle Cheerios, develop whole year brand plan including annual calendar and PFME Plan and translate into execution details.Assisted in managing 3 SKUs dashboard, tracking and monitoring the performance and brand health.*Innovation：Participe in OEM new model building NPD project.Participated in Consumer behavior research and concept test, both quantity and quailty research and TMIC test.Assisted to Nestle Cereal NPD project and took resposibility of idea to launch jorney of Branding/Recipe/Package/Communication.Work with cross-function global and local team of Technical/Procurement/Supply chain.*Insight： Conduct regular market intelligence, competitors, sonsumer, shopper and market share data analysis.Understand consumer and assist in the development of consumer portrait and consumer engagement funnel for brand.Trade marketing： Assisted to launch dedicate SKU in Sam‘s club in Q4 2020 which occupies 46% of offline business in 2021.
Jan 2020 - Dec 2021
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Iris Sun education
FAQ
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What company does Iris Sun work for?
Iris Sun works for 麦当劳中国.
What is Iris Sun's role at 麦当劳中国?
Iris Sun is listed as Brand Manager at 麦当劳中国.
Where is Iris Sun based?
Iris Sun is based in Xuhui District, Shanghai, China while working with 麦当劳中国.
What companies has Iris Sun worked for?
Iris Sun has worked for 麦当劳中国 and 雀巢.
How can I contact Iris Sun?
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What schools did Iris Sun attend?
Iris Sun holds Master Of Social Science, Advertising from 香港中文大学.
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