Regional Head Of Lifestyle
Current
Feb 2023 - Present
AeroLeads people directory · profile
Iris L. Email & Phone Number
Regional Commercial Lead | Digital and Data Driven Marketer | Strategic and Creative Individual
at
Cathay Pacific
LinkedIn matched
✓ Verified May 2026
2 data sources
Profile completeness 86%
Current company
Role
Regional Commercial Lead | Digital and Data Driven Marketer | Strategic and Creative Individual
Location
Singapore, Singapore, Singapore
Who is Iris L.? Overview
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Quick answer
Iris L. is listed as Regional Commercial Lead | Digital and Data Driven Marketer | Strategic and Creative Individual at Cathay Pacific, based in Singapore, Singapore, Singapore. AeroLeads shows a matched LinkedIn profile for Iris L..
Iris L. previously worked as Regional Head of Lifestyle at Cathay Pacific and Regional Lead, Market & Business Development at Cathay Pacific Airways.
Company email context
Email format at Cathay Pacific
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Cathay Pacific
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Profile bio
About Iris L.
Strategic and creative Marketing and Product Lead with over 20 years of Product Management and Marketing experience in consumer businesses (from Payments, Retail to F&B). Achieved up to 150% growth in key performance indicators, such as retail sales and customer engagement score, with well-designed business and marketing plans. Possesses a Bachelor in Business & Commerce (Marketing), able to contribute strategically and lead projects or products to its full potential with confidence and ease.
Listed skills include Leadership, Marketing Management, Direct Marketing, Strategic Partnerships, and 31 others.
Current workplace
Iris L.'s current company
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6 roles · 24 years
Iris L. work experience
A career timeline built from the work history available for this profile.
Regional Lead, Market & Business Development
Lead, strategise and promote the Cathay Membership Programme in South East Asia region with key objectives to drive mileage business revenue, expand the markets through members and partners acquisition as well as branding and marketing related matters to strengthen visibility of Cathay Membership Programme regionally.
Nov 2019 - Jan 2023
Lead, Card Usage, Partnership And Loyalty
Led and managed the online usage related businesses and loyalty programme. Launched the inaugural points exchange programme under the loyalty platform. Built the travel and online pillar through formation of customer engagement activities and business partnerships for regional markets such as Singapore, Hong Kong, Malaysia and Indonesia.
Jan 2018 - Nov 2019
Associate Director, Team Lead For Cards Usage And Partnerships
Led and managed the Usage and Partnership team to drive active usage, retail and installment sales of ANZ Cards and related products under the Business Unit. Strategised, planned and promoted usage of ANZ Cards through customer engagement, marketing campaigns, business development and strategic alliances or partnerships.Marketing Lead for Credit Card and.
2010 - 2017
~7 yrs
Marketing Manager
Abr Holdings Ltd
Led and managed the Marketing and Sales Department under the Food Service Division. Strategised, conceptualised and managed the core marketing and brand activities for Food & Beverage brands under the Group, such as Swensen’s, Gloria Jeans and Oishi Pizza, from product, pricing and channels management to integrated marketing communications programmes.
2008 - 2010
~2 yrs
Assistant Corporate Communications Manager
Kopitiam Group
Brand custodian and Marcom specialist of the leading food service management group in Singapore and China. Conceptualised and managed branding, marketing and corporate communications plans and activities for the Group. A core team player of the Kopitiam Card initiative - 1st stored value card in F&B industry - and key personnel for its related promotional.
2002 - 2008
~6 yrs
FAQ
Frequently asked questions about Iris L.
Quick answers generated from the profile data available on this page.
What company does Iris L. work for?
Iris L. works for Cathay Pacific.
What is Iris L.'s role at Cathay Pacific?
Iris L. is listed as Regional Commercial Lead | Digital and Data Driven Marketer | Strategic and Creative Individual at Cathay Pacific.
Where is Iris L. based?
Iris L. is based in Singapore, Singapore, Singapore while working with Cathay Pacific.
What companies has Iris L. worked for?
Iris L. has worked for Cathay Pacific, Cathay Pacific Airways, Ocbc Bank, Anz, and Abr Holdings Ltd.
How can I contact Iris L.?
You can use AeroLeads to view verified contact signals for Iris L. at Cathay Pacific, including work email, phone, and LinkedIn data when available.
What skills is Iris L. known for?
Iris L. is listed with skills including Leadership, Marketing Management, Direct Marketing, Strategic Partnerships, Credit Cards, Loyalty Marketing, Payments, and Retail.
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