Richard is co-founder and CEO of RealDecoy, a company of digital transformation specialists that help B2B and B2C organizations maximize their investments in e-commerce, site search and content management. A successful entrepreneur, VC and mentor to startups, Richard is an e-commerce thought leader. E-commerce analysts and companies topping the Fortune and Internet Retailer lists consider him an authority on boosting customer loyalty and e-commerce conversions. Serving as a trusted advisor to C-level executives, he helps some of the world’s most recognizable brands extract greater ROI from their e-commerce investments.Richard also holds key roles in a range of SaaS-based startups: - Chief Revenue Officer & Co-Founder at PeopleFlow, a company that provides location-based analytics of people and things in physical space. - Venture Partner & Director at Make Giving Happen, a cloud-based crowdfunding platform using technology to transform how organizations achieve their fundraising goals. - Venture Partner & Director at SmartND, whose Outsmart EMR SaaS is an innovative cloud-based Electronic Medical Records system for multi-disciplinary clinics.Named to the National Capital Region’s 2016 Forty Under 40, Richard has led RealDecoy to multiple Ottawa Employees’ Choice Awards, including wins in 2016 and 2017. Non-profit and volunteer initiatives include the micro-financing organization Kiva, the Entrepreneurship Centre’s Summer Company program, and Junior Achievement Ottawa. Beyond helping raise more than $2.3 million for charity, Richard also enjoys cycling to work, snowboarding, and loves great tea as well as espresso.