Focused on strategic product positioning and the development and execution of GTM plans for LanguageWire, a tech-led translation and localization super-agency that helps companies manage multilingual content, access a global audience, and streamline workflows without breaking the bank.

I'm responsible for increasing the brand's visibility, reputation, and engagement. My role combines creative, strategic, and analytical tasks to drive brand awareness, pipeline creation and customer acquisition. In this role I was tasked with hiring and onboarding a new team member, and managing a small team and budget on an ongoing basis.My day-to-day responsibilities include:>> Working cross-functionally to create sales enablement materials such as pitch decks, sales decks, data sheets, product videos, demos, success cases and more>> Coordinating the rebrand and launch of new website, collaborating with designers and external agencies.>> Refining de definition of our ICPs. Developing unique USPs, positioning frameworks and customer journeys for different segments>> Developing the content strategy, content calendar, identifying key topics, and planning TOFU & BOFU content such as blog posts, website pages, ebooks, webinars, press releases, newsletters, etc. >> Supporting LEAD GEN efforts. This could involve creating gated content like ebooks or webinars that require user registration, capturing potential leads.>> SEO and Keywords: Conducting keyword research and integrating relevant keywords into content to improve search engine optimization and drive organic traffic.>> Distribution of content through social media, email marketing, partnerships, etc>> Conducting A/B testing on different content formats, headlines, visuals, and distribution methods to optimize engagement and conversion rates.>> Analytics and Reporting: Monitoring the performance of content and marketing campaigns using analytics tools. Analyzing data to identify trends, track KPIs, and making data-driven adjustments to strategies.

Loyal Guru is a SaaS platform managing customer data, loyalty programs and personalised offers for Enterprise retailers.Since joining Loyal Guru, I've developed the information architecture and content for new website (released beginning of 2023).I write the content for blog (2-3 long form weekly posts, SEO optimized), lead magnets (1-2 per month), video scripts and sales decks (2-4 per month).I help preparing content assets for international retail events.I contribute to the design and launch of lead generation campaigns, lead scoring and automated nurturing campaigns, analysing data to determine which strategies are most effective over time.My day to day involves all things content: from valuable and SEO optimised blog posts, to the development of a new web, downloadable resources, email campaigns, sales enablement resources and more. Conquering the market, one retailer at a time.

Crafted brand architecture and differentiation strategyExecuted product research and competitor analysisDefined ICPs and their needs, and developed unique USPs, positioning frameworks and customer journeys for each segmentCreated marketing content to be delivered across various touchpointsCreated and managed the launch planDefined and managed campaign budgets

Created, tracked and improved on a portfolio of lead gen initiatives to generate qualified leadsDeveloped sales funnel strategies for the brand and executed across multiple channelsManaged paid social, display and content strategies, Determined budget allocation and monitored performanceDesigned and executed paid ads campaigns Designed and executed email marketing campaigns

Planned and coordinated the delivery of training events, leading a team of 10-25 people in 6-week projects Ran group briefings and presentationsCollaborated with wider leadership team to create and improve processes Completed team member reviews to identify areas of improvement and deliver + & - feedback and next steps

Ensured the smooth running of operations on a day-to-day basis, managed administrative and support contractorsOrganised meetings, travel and accommodation, managed client data-bases and written communications (internal and external: pre and post sales)

During my years in university, I set up a company of catering services with a partner. We delivered monthly services to trainings and courses of between 30 and 120 participants, and catered for events of over 100 people.Our motivation was to make money to cover our life expenses while maintaining flexible hours, but this first experience as an entrepreneur taught me a good number of great lessons and opened up a world of possibilities.Our specialty was delivering healthy and tasty meals prepared with love and served with a smile.