Isabella Mark Email & Phone Number

New York, United States

Pittsburgh, Pa, Us

Very excited to lead marketing for Confluence through organic growth and acquisitions. Confluence is a global leader in data-driven investment management solutions partnering with our clients to deliver products and services designed to optimize efficiency and control. Confluence provides actional data, insight, and workflow solutions to global asset managers, asset owners and allocators. Through its combination of proprietary and 3rd party integrated datasets, global research and analytics, we deliver solutions that drive complex decisions across a wide range of financial products. Confluence includes the industry-leading data platforms of Confluence, CSS, Investment Metrics, Style Analytics, AMFINE and StatPro.

Norwalk, Connecticut, Us

Led end-to-end B2B marketing for a private equity-owned Fintech organization, bringing analytics and data solutions to the institutional investment market. Achieved double-digit growth in revenue and success in exit strategy, achieving 2X MQLs, 3X social followers, and influencing 60% of pipeline and 70% of close-won in 2 years.

Provided marketing consulting to fintech and startup organizations on brand building, product marketing, digital and social marketing, lead generation campaigns, and content marketing. Target segments include information technology, financial services, and SaaS providers.

New York, New York, Us

Led marketing of a $1 billion revenue business unit that offers FinTech solutions and services for capital markets and wealth management firms, significantly growing pipeline and contributing to sales and ROI. Oversaw marketing budget and directed a global team to set marketing strategy, build brand, execute product marketing, thought leadership content, digital and social campaigns, M&A marketing integration, and optimize marketing performance.

Provided consulting services; led digital marketing of the mobile software start-up from video marketing to social media. Applied "The Lean Startup" approach and the 6 digital media principles of "Contagious" to drive viral marketing, achieving thousands of download conversions, media coverage from CBS and News12 in CT, and from CNET and several online and print news media.

Blue Bell, Pennsylvania, Us

Directed the global product management and marketing, including market research, product strategy, sales channel enablement, digital marketing, demand generation campaigns, alliance partnership, and services/support readiness. Led integrated product marketing for several FinTech solutions and SaaS, achieving revenue, investment and profitability objectives, while ensuring strategy and organization alignment.

Spearheaded business strategy, product management and marketing for the new business unit entry and penetration in the financial services industry. Achieved first-to-market positioning advantage for the on-demand mass-customized document creation and print management solutions. Attained organizational objectives of $300M annual revenue and profitability.

Jacksonville, Fl, Us

Directed marketing for B2B e-commerce and security offerings. Grew revenue by 100% and attained expense targets, while achieving positive press and analyst coverage. Innovated secure online access to D&B’s data to address credit risk and fraud challenges. Achieved $2M revenue in the first year.

Armonk, New York, Ny, Us

Grew e-commerce software from $100K to $10M in 2 years, while generating $200M services revenue. Launched digital asset management software that secures IP, resulting in new business. Established channel partnerships with top 3 distributors, effectively opening the software market in China.

Bachelor Of Science, Computer Science

Securities Industry Institute Executive Program

Executive Leadership, Management, Marketing, Solution Selling, Financial, Project Mgmt