Isabella Mark Email and Phone Number
Isabella Mark work email
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Isabella Mark personal email
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Isabella Mark phone numbers
I am a B2B marketing executive for technology products and services with extensive experience in building brands and increasing revenue at S&P 500, start-ups and fintech organizations. I am known for leading end-to-end marketing from setting the strategic marketing vision to driving go-to-market execution, demand generation campaigns and account based marketing while optimizing marketing budget and ROI/performance. My strength is in creating compelling stories and value of complex technology innovations that drive client engagement and pipeline growth. I am an experienced leader in team building, collaboration, and driving alignment across business and sales leadership.Expertise:Strategy/Strategic Planning, Brand Building, Omni-Channel Go-to-Market Execution, Digital and Social Marketing, Account Based Marketing, Product Marketing, Marketing ROI/Performance Optimization, Sales Enablement, Thought Leadership Content Marketing
Alt Legal - Ip Management Software
View- Website:
- altlegal.com
- Employees:
- 34
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Alt Legal - Ip Management SoftwareNew York, United States
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Vp, Head Of Global Marketing, ConfluenceConfluence May 2022 - PresentPittsburgh, Pa, UsVery excited to lead marketing for Confluence through organic growth and acquisitions. Confluence is a global leader in data-driven investment management solutions partnering with our clients to deliver products and services designed to optimize efficiency and control. Confluence provides actional data, insight, and workflow solutions to global asset managers, asset owners and allocators. Through its combination of proprietary and 3rd party integrated datasets, global research and analytics, we deliver solutions that drive complex decisions across a wide range of financial products. Confluence includes the industry-leading data platforms of Confluence, CSS, Investment Metrics, Style Analytics, AMFINE and StatPro. -
Vp, Head Of MarketingInvestment Metrics Mar 2020 - May 2022Norwalk, Connecticut, UsLed end-to-end B2B marketing for a private equity-owned Fintech organization, bringing analytics and data solutions to the institutional investment market. Achieved double-digit growth in revenue and success in exit strategy, achieving 2X MQLs, 3X social followers, and influencing 60% of pipeline and 70% of close-won in 2 years. -
B2B Marketing ExecutiveWorthington Partners Jun 2019 - Mar 2020Provided marketing consulting to fintech and startup organizations on brand building, product marketing, digital and social marketing, lead generation campaigns, and content marketing. Target segments include information technology, financial services, and SaaS providers.
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Vp, Head Of Marketing, Global Technology And Operations BusinessBroadridge Jan 2015 - Dec 2018New York, New York, UsLed marketing of a $1 billion revenue business unit that offers FinTech solutions and services for capital markets and wealth management firms, significantly growing pipeline and contributing to sales and ROI. Oversaw marketing budget and directed a global team to set marketing strategy, build brand, execute product marketing, thought leadership content, digital and social campaigns, M&A marketing integration, and optimize marketing performance. -
Vp, Marketing ManagementOurcrowd, Inc. 2013 - 2014Provided consulting services; led digital marketing of the mobile software start-up from video marketing to social media. Applied "The Lean Startup" approach and the 6 digital media principles of "Contagious" to drive viral marketing, achieving thousands of download conversions, media coverage from CBS and News12 in CT, and from CNET and several online and print news media.
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Director, Global Solution ManagementUnisys 2003 - 2013Blue Bell, Pennsylvania, UsDirected the global product management and marketing, including market research, product strategy, sales channel enablement, digital marketing, demand generation campaigns, alliance partnership, and services/support readiness. Led integrated product marketing for several FinTech solutions and SaaS, achieving revenue, investment and profitability objectives, while ensuring strategy and organization alignment. -
Svp, Strategic MarketingBowne 2002 - 2003Spearheaded business strategy, product management and marketing for the new business unit entry and penetration in the financial services industry. Achieved first-to-market positioning advantage for the on-demand mass-customized document creation and print management solutions. Attained organizational objectives of $300M annual revenue and profitability.
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Leader/Vp, Market Support, E-CommerceDun & Bradstreet 2000 - 2002Jacksonville, Fl, UsDirected marketing for B2B e-commerce and security offerings. Grew revenue by 100% and attained expense targets, while achieving positive press and analyst coverage. Innovated secure online access to D&B’s data to address credit risk and fraud challenges. Achieved $2M revenue in the first year. -
Marketing Manager, Sales Executive, Business Development, Software DevelopmentIbm 1995 - 1999Armonk, New York, Ny, UsGrew e-commerce software from $100K to $10M in 2 years, while generating $200M services revenue. Launched digital asset management software that secures IP, resulting in new business. Established channel partnerships with top 3 distributors, effectively opening the software market in China.
Isabella Mark Skills
Isabella Mark Education Details
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New York UniversityComputer Science -
The Wharton SchoolSecurities Industry Institute Executive Program
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Ibm Executive And Management ProgramProject Mgmt
Frequently Asked Questions about Isabella Mark
What company does Isabella Mark work for?
Isabella Mark works for Alt Legal - Ip Management Software
What is Isabella Mark's role at the current company?
Isabella Mark's current role is B2B Head of Global Marketing, FinTech Product Marketing, Brand Building, Strategy, Go-to-Market and Account Based Marketing.
What is Isabella Mark's email address?
Isabella Mark's email address is is****@****ics.com
What is Isabella Mark's direct phone number?
Isabella Mark's direct phone number is +121291*****
What schools did Isabella Mark attend?
Isabella Mark attended New York University, The Wharton School, Ibm Executive And Management Program.
What are some of Isabella Mark's interests?
Isabella Mark has interest in Marketing, The Lean Startup.
What skills is Isabella Mark known for?
Isabella Mark has skills like Saas, Strategy/strategic Planning, Go To Market Execution, P&l/pricing Strategy, Product And Company Launch, Alliance Partnership Development, Marketing Communications, Customer Segmentation, Saas Business Model/pricing, E Commerce, Management, Cloud Computing.
Who are Isabella Mark's colleagues?
Isabella Mark's colleagues are Stephanie Lafleur, Saryn Leibowitz Koche, Kris Hall, Kimberly Hatten, Sloane O'hare, Sunette Pilat, Andrea Kinsey.
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