Working in Retail & distribution

Received PPO for exceptional performance. Worked under the head of strategy and growth to launch a new product in Indian sweets category, working with cross-functional teams to align product development, packaging design & commercialization. Led a 15-day pilot across Mumbai & Bangalore covering 30+ stores to establish a playbook for scale up pan indiaSecured a packaging vendor by spearheading the selection process and negotiating rates for the required target priceLed market research and consumer surveys (100+ users) to arrive at a product proposal for a new product in the Ready-to-Drink category with a business potential of INR 5cr for the brand

Worked with the team to build key research on different launch strategies and brand marketing techniques gathering insights to involve in category growth plans, Worked on creating plans for guerrilla marketing techniques for different categories.

Worked on increasing the onboarding experience of the users by repositioning 3+ CTAs, making necessary changes in the design and getting 20% more leads for the sales team