Co-Founder
Nomads Neu
Noida, Uttar Pradesh, India
Created category-first FMCG products using applied nanoscience. Led marketing strategy and business plan, including complete P&L responsibility to launch FMCG product.Key Achievements‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾★ Ideated, manufactured, and launched the products in NCR across retail formats and airports.★ Co-invented a novel Nanoemulsion system to solubilize the extract of various aromatic crops in water.★ Filed for 3 utility patents, 4 trademarks and 8 Industrial Designs.★ Received Grant in Aid (20L; $27.5K) from the Department of Agricultural Cooperation and Farmers Welfare (DAC&FW) and used the money for go to market.Worked under these buckets:Strategic Alliances‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾• Incubated with Indian Agriculture Research Institute, New Delhi, for R&D infra support.• Collaborated with FPOs, NABARD, scientific institutions, manufacturers, C&F agents, and retailers to successfully launch the products in the Delhi NCR market.Product Development‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾• Developed proprietary technology to solubilize herbs’ extracts that resulted in 16 IPs and a $27.5k grant-in-aid from the Ministry of Agriculture, GoI.• Scaled from lab to industrial manufacturing to produce more than 50k+ litres.Marketing‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾• Set up distribution partnership to launch category first product (five variants) across modern & general trade (including airports and speciality stores) in Gurgaon, Delhi and Noida markets that sold over two lakhs+ units.• Led packaging design & product branding efforts for better brand recall on the shelf.