As the Digital Expert in Residence, I help companies achieve their business goals through Digital Marketing, Measurement, Generative AI, and Cloud solutions. Currently overseeing marketing budgets exceeding $50,000 across non-profits, e-commerce, and health tech sectors.

As an internal consultant to the firm, I help organizations become self-reliant using technology grants, digital marketing, and advertising.As an operator, I manage newsletter subscriptions, email marketing, and a $50,000+ monthly budget for Google search Ads to achieve firm's marketing goals.

As part of the core strategy team, drove initiatives that contributed to the inorganic growth of the firm.Broadly worked under three buckets:Program Management‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾• Established a new product line through Goat Business Unit (BU) that impacted 600+ farmers (and counting) from 5 districts and contributed to over 3 Cr monthly revenue within the first quarter.• Designed farmers’ reward card programme for Goat BU; currently piloting across 1k farmers.• Built GTM strategy to expand to the Delhi market for Aqua and to establish Pig BU from scratch.• Collaborated across tech, sales, operations, and marketing teams to solve bottlenecks for different BUs.Strategic Alliances‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾• Piloted with new acquisition channels (Krishify, KVKs etc) that generated 4500+ leads in 3 months at 55% reduced cost per lead over existing channels.Marketing‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾• Crafted positioning and communication messaging across Ad platforms.• Worked with PR agencies for PR articles across major publications.• Worked with a team of 5 to run an app acquisition campaign (performance marketing) that resulted in 53.5k downloads @ 3.54% conversion rate over 4 months.

Created category-first FMCG products using applied nanoscience. Led marketing strategy and business plan, including complete P&L responsibility to launch FMCG product.Key Achievements‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾★ Ideated, manufactured, and launched the products in NCR across retail formats and airports.★ Co-invented a novel Nanoemulsion system to solubilize the extract of various aromatic crops in water.★ Filed for 3 utility patents, 4 trademarks and 8 Industrial Designs.★ Received Grant in Aid (20L; $27.5K) from the Department of Agricultural Cooperation and Farmers Welfare (DAC&FW) and used the money for go to market.Worked under these buckets:Strategic Alliances‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾• Incubated with Indian Agriculture Research Institute, New Delhi, for R&D infra support.• Collaborated with FPOs, NABARD, scientific institutions, manufacturers, C&F agents, and retailers to successfully launch the products in the Delhi NCR market.Product Development‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾• Developed proprietary technology to solubilize herbs’ extracts that resulted in 16 IPs and a $27.5k grant-in-aid from the Ministry of Agriculture, GoI.• Scaled from lab to industrial manufacturing to produce more than 50k+ litres.Marketing‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾• Set up distribution partnership to launch category first product (five variants) across modern & general trade (including airports and speciality stores) in Gurgaon, Delhi and Noida markets that sold over two lakhs+ units.• Led packaging design & product branding efforts for better brand recall on the shelf.

Key Achievements‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾★ Developed several proprietary technologies and formulations using R&D facilities.★ Incorporated a Private Limited Company.★ Filed for 16 Intellectual Property with the advisory of In-house Patent Counsel.Incubation‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾We founded our company on the campus of the Indian Agricultural Research Institute. From going in with a rough draft of ideas on paper, we are now a full-fledged R&D company with several I.Ps on our name.

★ Successfully completed and concluded more than a year-long internship for the research project Construction & Demolition of Recycled Waste Aggregate under the supervision of Dr Rakesh Kumar, Sr. Principle Scientist.★ First Author of Research Paper titled “Experimental study on commercially available recycled aggregate from construction and demolition debris”, in co-authorship of Dr Rakesh Kumar.