Ismath M. Email & Phone Number

Texas, United States

Santa Barbara, Ca, Us

Product marketing lead for LogicMonitor cloud, container (Kubernetes), and SaaS monitoring solutions. Messaging headline: Hybrid observability powered by AI.Define and lead marketing strategies and GTM activities for LM Cloud and LM Container monitoring. Includes positioning, messaging, asset creation, campaign activation, sales enablement, analyst relations, and product launches.Led marketing activities for AWS re:Invent 2023 and 2024. Designed booth presentations and talk tracks, breakout session planning, core messaging, speaker training, and booth design. Presented to audiences at expo booth. Produced targeted webinars positioning hybrid cloud observability, cost optimization, Azure and AWS monitoring capabilities, and analyst interviews.Spearheaded strategic announcement about expanded AWS relationship and new AWS monitoringcapabilities. Wrote press release and blog post, briefed industry analysts, and alignedannouncement with AWS New York Summit.Developed hybrid cloud monitoring playbook with sales leadership and presented at Sales Kickoff (SKO).

Cambridge, Ma, Us

Owned enablement and go-to-market activities promoting key capabilities of Pega Customer Service.Led product launch and internal enablement for the Pega Customer Service 8.7 and 8.8 releases. Developed presentation materials and communicated new capabilities to account executives, solution consultants, and channel partners.Created positioning and messaging, and developed campaign content about Conversational AI and self-service capabilities, including a new informational web page, eBook, and webinar.Wrote and presented the “Customer Service Innovation Hub” demo for PegaWorld 2022.

Armonk, New York, Ny, Us

Led GTM activities and messaging for AI on the IBM Z enterprise platform. Included use cases, journey mapping, and client facing materials. Wrote blog post about using mainframe solutions to address credit card fraud.Conducted and presented financial analysis of mainframe revenue distribution by industries, customers, and hardware utilization. Recommended strategic changes to team’s industry priorities.

Armonk, New York, Ny, Us

Developed and launched a strategy and interconnected materials for the IBM Blockchain Platform deployed on LinuxONE. Included product launch plan, animated explainer video, white papers with industry analysts (Futurum and CCS Insight), podcast between an industry analyst and subject matter expert, and website updates. Materials were used in digital campaigns, events, global product launches, and executive presentations.Created a webinar promoting a new secure public cloud service. Guided product managers on content, messaging, and demo creation. Advised on social media and email marketing strategy.Led product marketing strategy and execution for the Hyper Protect suite of public cloud services, including event planning and promotion, sales enablement, webpage content, and case studies.Collaborated with 451 Research on a white paper showcasing benefits of a secure hybrid cloud. Wrote calls to action for two versions of the white paper. Assets were featured in digital campaign for 2 years, translated into 8 languages, promoted with a speaking engagement at the 451 Research annual conference, and was a top requested and downloaded assets by sales and marketing teams.

San Jose, Ca, Us

Marketing Leadership Development ProgramRotation 1: Industrial Internet of Things Product Marketing Rotation 2: Global Digital Marketing (MarTech stack)

Southlake, Texas, Us

Dallas-Fort Worth, Texas, Us

Dallas-Fort Worth, Texas, Us

Chicago, Il, Us

Master Of Business Administration (Mba)

Master Of Science (M.S.), Marketing And General Management

Bachelor Of Science, Human Development And Family Sciences