Working directly with providers, clients and friends to bring the best media to all screens around the world. Exclusive agent of PARADE MEDIA and Sales consultant for STUDIOCANAL SERIES in Latin America and Worldwide Agent for INJAUS Literary Agency and other important content providers.

Responsible for tape, format sales and business development for Shine International in Latin America

Television Programming Sales for International markets in all windows (PPV, Home Video, Satellite, Cable and Free TV) as well as acquisition and negotiation of distribution from third party producers

Creation and development of VENEMOBILE (Mobile brand of the Cisneros Group of Companies).Creation of the Mobile Content brand for the Cisneros Group of Companies from scratch, including: development ofinitial project with business plan, market strategy and company’s positioning. Creation of Mobile content fromexisting Cisneros’ properties as well as development of exclusive original content. Worldwide negotiation withservice suppliers, vendors and clients.

Creation and development of VENEMOBILE (Mobile brand of the Cisneros Group of Companies).Creation of the Mobile Content brand for the Cisneros Group of Companies from scratch, including: development ofinitial project with business plan, market strategy and company’s positioning. Creation of Mobile content fromexisting Cisneros’ properties as well as development of exclusive original content. Worldwide negotiation withservice suppliers, vendors and clients.

Responsible for all Television Programming Sales specializing in Latin America and the USAHispanic Market. In charge of identification, evaluation and negotiation of new products/projects for possibleacquisition or distribution based on their sales potential for the region.Duties included the creation of all marketing materials, projections and reports of sales, maintenance of clients andidentification of new ones, preparation and presentation of offers to clients, negotiation of terms for eachwindow/territory as well as creation, review and editing of all contracts.The position also included the direct supervision of the Traffic and Collection Departments and the maintenance ofa data base of all materials available for sale per window and territory.

Director Programming & Acquisitions. Creation and execution of programming strategies through the research,evaluation and acquisition of material available for both signals of the channel (Latin America and Iberia).Development of quarterly programming grids, yearly acquisition budgets and competition evaluation. Maintenanceof information flow with Marketing, Promotions and Traffic departments and supervision of weekly and monthlyschedules.

Member of the creative team in charge of developing new concepts forexistent signals as well as new channels for the cable and satellite industry in Latin America and the USA Hispanicmarket. Responsible for programming analysis including: research of resources available for each project withdescriptions and recommendations of use for each product. Creation of proposed programming grids as well asestimated budgets.

Responsible for all advertising and promotional events in the 44 stores of the biggestsupermarket chain in the Caribbean. Developed promotional programs aligned to company’s strategies.Coordinate with Category Managers the contents for the production of the chain's circulars, TV and radiocommercials, street banners, store signs and special ads. Coordinate the production of promotional campaigns,sweepstakes and events with suppliers to increase traffic and sales. Supervision and distribution of the projectsbetween the three advertising agencies working for the company. Continuously evaluate competitive advertisingcampaigns and market positioning to make appropriate recommendations.

Programming Director. Developed programming strategies for the station according to budget, ratings data and station’s objectives. Performed daily and monthly rating’s analysis to evaluate and improve the station’s performance. Designed sweepstakes and special promotional plans with programming suppliers and advertisers to improve time slot's and program performances. Negotiated with international programming distributors the station leadership on best films, series, sitcoms and cartoons library. Evaluated proposals from local producers to create and develop a solid local programming strategy. Supervised the effective implementation of the advertising and marketing strategies for the station through the promotion’s department and its advertising agency. Development of monthly and annual programming grids to achieve the ratings goals according to the station’s film library availability and the creation of special programs with external suppliers and producers.

charge of the evaluation and suggestions of new programs offered,coordination with external producers, launching campaigns for special programs (design and generalproduction), institutional image campaigns for the network and production of institutional and fund raisingprograms.

Producer for TV Commercials (filmed in 35mm or 16mm film). Duties included casting,locations, equipment rental, budget creation and supervision, story board's discussion and presentation toadvertising agencies. Post-Production jobs such as film transfer, sound synchronization, off-line and on-lineediting and sound mixing were also part of the duties. Complete understanding of the TV and film productionbusiness.

Completely involved in the creation, pre-production, on-field production, sound editing, andpost-production aspects for programs and Special Projects in multiple genres. Technical, practical and politicalknowledge of at TV Station's routine understood.