• Manages a global team of social media specialists located in the United States, South Africa, Namibia, Guatemala, El Salvador, and the Philippines • Leads L&D operations for the WebFX Social & Media Advertising department, which includes optimizing onboarding and ongoing learning curriculum through Seismic Learning (a learning management software), trainer coordination, and other internal resource updates• Manages agency relationships with representatives at Meta, LinkedIn, Pinterest, Reddit, and TikTok to maintain company certifications and ensure access to beta/alpha testing, troubleshooting support, and platform updates• Leverages a variety of tools, such as GA4, Looker Studio, Meta Pixel, and Meta Conversions API to track and measure social-driven conversions

• Consulted, created, and strategized organic and paid social strategies for enterprise clients• Managed a global team of social media specialists located in the United States, South Africa, Guatemala, and Panama• Leveraged a variety of tools, such as Google Analytics, Google Data Studio, and the Facebook Pixel to track and measure social-driven conversions• Led a 180-day social department onboarding program for all new hires, which included trainer coordination and Lessonly program development • Developed new managerial processes for international hires by beta testing new performance management platforms for the company to use at large

• Led strategy development and consulted on campaign builds to support the growth of WebFX clients• Mastered advanced Facebook Ads Manager skills and consistently used the Facebook Pixel, Google Analytics, and Google Data Studio to track and report on results• Identified and implemented team process updates to enhance internal flows, which included updating client-facing templates and junior training for accuracy and efficiency• Google Analytics Recertified

• Delivered strategic social advertising, community management, organic content and campaign creation, and monthly reporting for 20+ clients, ranging from SMBs to enterprise clients, such as Caterpillar Inc. and Giordano's• Leveraged Google Data Studio to create enhanced custom reports to outline social-driven results• Google Analytics Recertified

• Google Analytics Certified• Simplilearn Social Media Certified• Led content management and paid advertising for 15 unique accounts• Became proficient in a range of digital marketing tools including Google Data Studio, Facebook Business Manager, and Buffer

• Conducted an in-depth social media audit and devised a new social media strategy based on its findings• Strategically developed editorial calendars for all major social media platforms• Created original copy and visual content for Impressions' social media platforms• Drafted and sent press releases to local media outlets

• Interned while studying abroad in London, England• Used ResponseSource and Microsoft Excel to produce media contact lists• Supported Chance to Shine cricket event with special guest Wahab Riaz• Pitched stories, including the 2016 Red Bull Air Race, to national media outlets• Contributed to several projects through independent research tasks