Ashley Williams Email & Phone Number

Toronto, Ontario, Canada

-Drove sales of assigned vendor products through the creation, coordination, planning and organization of marketing projects and strategic marketing initiatives.-Thoughtful collaborator worked closely with leading IT industry vendors and internal business partners and aligned product managers.-Directly responsible for the coordination and planning of promotional activities/marketing calendar for assigned vendor’s marketing strategies utilized a variety of communication vehicles. (i.e., website, newsletters, reseller events, blitz days)-Responsible for the identification of market opportunities and vendor proposal creation. Help manage to accrued and incrementally-funded budgets for proposal implementation and executed marketing related activities to support both vendor goals and the Company’s business goals.-Developed business plans to include strategy, program mix, ROI goals and tracked marketing trends related to the vendor and TD SYNNEX.-Monitored market and vendor forecasts and regular tracking of top distribution customers.-Strategized with vendors -Developed a budget with the vendor(s).-Developed the content and instructions to internal creative agency team members.

Marketing• Department lead• Attended global marketing meetings to discuss future campaigns and incentives, including execution.• Reviewed and approved all marketing collateral to ensure they are compliant with the company’s regulations and policies.• Reviewed and analyzed social platforms engagements, reach, and sentiments. Had exponential growth on social media platforms, over 80% growth.• Coordinated creation and deployment of videos, social media posts and other marketing collateral using platforms such as Canva, Hootsuite, and Social Salesforce.• Cross-trained existing employees to maximize team agility and performance.Events• Organized annual conference involving 1000+ attendees from beginning to completion.• Managed event budgets and deposits up to $250,000+.• Successfully saved the company $70,000 by internal video editing • Reviewed and approved venue and supplier contracts.• Managed administrative logistics of events planning, event booking and event promotions.• Solicited feedback from attendee to assess event success and uncovered opportunities for improvement.

Responsibilities• Created engaging content for Pinterest, Facebook and Instagram.• Reviewed and analyzed page engagements, reaches, and sentiments.• Created and managed paid social media campaigns.• Created and scheduled a bi-weekly newsletter sent to all subscribers and employees.• Proofread marketing collateral ahead of printing to eliminate errors.• Developed print marketing materials for targeted distribution.• Maintained an entire database of files, contacts, and project materials.

• Cross-trained to help assist the Customer Service team.• Maintained customer and representative satisfaction with forward-thinking strategies focused on addressing customer needs and resolving concerns.• Kept record of customer interactions, processed customer accounts and filed documents.• Provided correct, valid, and complete information by using the right methods and tools.

Ontario, Canada

• Assisted Marketing Coordinator with updating marketing materials• Assisting the marketing manager with marketing activities.• Provided support with any tasks for Marketing events• Updated websites and social media sites with current material

Bachelor Of Commerce (Bcom), Business Management - Marketing Major

Overview from Ryerson Website: Learn to interpret and respond to customer needs better than the competition by analyzing consumer trends.

Cvent Certification, Meeting And Event Planning

CVENT Certification Gained proficient knowledge of venue searching, e-RFP creation, and site selection through the CVENT Supplier Network

Advanced Diploma, Business Administration Co-Op

Related courses completed: Financial Mathematics, Accounting and Analysis, Consumer services, Business Management, Business Leadership.