SmartWork is a marketing agency specializing in music and product brand strategy. We also create strategic brand partnerships (with particular emphasis on cross-pollination between the entertainment industry and product brands). We define, design and activate effective campaign ideation and strategies to help better position your brand for public consumption.

• Special Event Coordination· PR/Publicity· Licensing/Syndication/Media Buying· Music Production· Digital Marketing· Developed and maintained strong relationships with key accounts, driving consistent sales growth.· Managed marketing campaigns that increased brand visibility and customer engagement.· Analyzed market trends and competitor activity to inform strategic decision- making.· Collaborated with cross-functional teams to ensure seamless execution of… Show more • Special Event Coordination· PR/Publicity· Licensing/Syndication/Media Buying· Music Production· Digital Marketing· Developed and maintained strong relationships with key accounts, driving consistent sales growth.· Managed marketing campaigns that increased brand visibility and customer engagement.· Analyzed market trends and competitor activity to inform strategic decision- making.· Collaborated with cross-functional teams to ensure seamless execution of marketing initiatives. Show less

• Ideation and implementation of digital marketing strategies for the label's roster with the Universal Records, Def Jam Records and Columbia Records eco- system. Director of strategy for the label's marquee artist: NEYO.• Content creation and management of all label urls and social platforms. Gathering social data insights and competitive intelligence reports to present findings that aid the kick-start to new campaign launches.• Managing content campaigns from concept through execution… Show more • Ideation and implementation of digital marketing strategies for the label's roster with the Universal Records, Def Jam Records and Columbia Records eco- system. Director of strategy for the label's marquee artist: NEYO.• Content creation and management of all label urls and social platforms. Gathering social data insights and competitive intelligence reports to present findings that aid the kick-start to new campaign launches.• Managing content campaigns from concept through execution for album pre- release, album launches, television appearances, livestreaming events and pre- recorded streaming programs.• Ownership of marketing/media campaigns, to include ideation and presentation between departments.• Helping develop marketing opportunities that extend and enhance our ability to reach new and existing audiences, including all social media outlets and major brand partnership tie- ins.• Active participation in think tank sessions & monitoring competitive landscapes to find unique ways to promote artists and label content.• Providing input to agencies to help set direction for off channel marketing.• Collaborating with groups internally and externally across all disciplines of marketing and promotion including creative, social media, .com, integrated marketing, on air promos, digital traditional agencies, research, etc. Working closely with the directors to review, revise and make recommendations for marketing media plans and media buys. Show less

Implemented progressive digital campaigns across a diverse roster of artists, including NE-YO, Scotty Rebel and B. Smyth.

Operating officer for the artist development facility/recording label. Day-to-day management of an executive team whose function was to recruit, manage and develop new talent for the label's roster as well as established major label artists.