Andrew Loy Email & Phone Number

Singapore

South East Asia

Singapore

- Responsible for Digital and Social media marketing strategy, as well as development of digital platforms for Singapore & Thailand- Oversee all Digital and Social media marketing efforts in Singapore and Thailand, while contributing solely to digital marketing efforts for Singapore- Increased lead generation volume in Singapore by 2.3x and Thailand by 1.5x while driving Cost Per Lead and Cost per customer acquisition down for Virgin Active clubs in Singapore and Thailand through efficient use of customer data, and prospecting strategies- Drove down cost per lead and cost per customer acquisition benchmark by 2x for both markets- Diversify content on website through landing pages to improve website conversion by 4x from 0.4% to 1.6% for both markets- Improve lead to customer acquisition conversion from 9% to 12% for Singapore, and 4% to 11% for Thailand- Project managing the development of Virgin Active Singapore and Thailand mobile apps in partnership with a strong gym equipment provider while leveraging the best of Virgin Active's IT systems and infrastructure- Bringing together regional plans in Singapore, Thailand and Australia to a common Marketing Automation, CRM system and CMS system for customized digital journey.- Amplified and created Virgin Active's location marketing through Google My Business for both Singapore and Thailand with 360 virtual tours of clubs- Analyze both Singapore and Thailand lead generation efforts and matching data from websites, and social media to derive ROI for all website traffic-driving channels- Sole contributor for copywriting for Virgin Active Singapore website, social media content, and EDMs- Oversee brand consistency in tone and brand for Virgin Active Thailand website and social media, and drafting English copy for Thailand market- Community management and proactive conversing with customers on social media to generate sale- Launched 7 of 13 clubs in the region from pre-launch to post-launch sustainability

Singapore

- Kickstarted social media advertising planning and buying expertise within We Are Social Singapore- Led a team of 5 on the Lenovo Worldwide Account to manage Always-On social media content and global campaigns- Conceptualized website concept, Always-On social media content and ads for DBS’ SPARKS mini-series project.- Managed Profit and Loss for team and accounts- Improved agency’s communications with new project management platforms and tools

Singapore

- Assembled and led a team of 5 to handle direct client deliverables- Managed Profit and Loss for team- Increased revenue for existing accounts through selling of social media campaigns and advertising- Renewed existing accounts that were unstable- Helped clients drive sales through social media advertising with good Revenue: Expense ratio- Created the company’s workflow between account servicing teams, creative and development teams through the use of a collaboration platform- Tasked to improve the agency’s social media advertising skillsets across all account servicing teams- Liaised with Facebook account managers to gain insights into premium offerings

Managed a team of 5 to deliver results from digital and social media campaigns. I get my hands dirty on the creative concept, execution and right down to the advertising copy and images. - Managed Profit and Loss for team- Oversaw the team to service accounts to drive profitability- Conceptualized microsites and Facebook apps for clients to achieve lead generation/engagement objectives- Helped clients drive sales through social media advertising- Increased revenue for digital team through pitching for digital business from traditional ATL clients- Oversaw and plan social media campaigns for clients

Singapore

Cohn & Wolfe XPR’s core strength is the ability to fully grasp the complexities of technology, and translate it to messages and positions that are understandable by the man-in-the-street. The team features award-winning, tried and tested expertise in technology campaigns on both the enterprise and consumer technology fronts. That’s why we’re confident enough to quote by the actual number of deliverables we promise, rather than in hours as with other agencies. We are already recognized as highly-capable practitioners of mainstream public relations. Cohn & Wolfe XPR also brings additional capabilities in next-generation media, integrating them seamlessly into our core PR offerings. As one of the first teams to engage and evolve blogger relations in Singapore, Cohn & Wolfe XPR today integrates leading PR 2.0 practices into our already strong mainstream public relations skillsets.