Candice King Email & Phone Number

Düsseldorf, North Rhine-Westphalia, Germany

After 1.5 years at HypeAuditor, I was promoted to the position of Senior Copywriter. I've continued with much of the work that was expected within my Marketing Copywriter role but with the added responsibility of acting as the sole UX writer for the company, as well as helping to further establish and shape the tone of voice and writing guidelines for HypeAuditor in general.In addition, I assist in managing our social media calendar and create posts featuring in-house and curated content for the company's social media channels. This involves KPI tracking and making changes based on findings.Platforms used day-to-day: Google Suite, Figma, Miro, Jira, Asana, Storyblok

Düsseldorf, North Rhine-Westphalia, Germany

My role involved the creation of concise and engaging copy for all stages of the customer journey across various channels and mediums. HypeAuditor caters to both individuals and larger corporates and brands, and so I tailor content to suit both audiences where necessary.Primary duties include the ideation and creation of landing pages, marketing and sales email flows, press releases, product descriptions, blog articles, whitepapers, occasional UX copy, and other forms of both short-form and long-form content. I also proofread and edit existing work where needed to ensure it speaks to a native English audience and remains consistent with HypeAuditor's tone of voice.

Work closely with multiple teams to nurture various phases of the user lifecycle. Create campaigns for acquisition, retention, and conversion — offer value to existing consumers, win back lapsed users, and convert free users to paid subscriptions of the Voicemod product through email and in-app communications. This involved the use of marketing skills, copywriting, and basic HTML/CSS. Platforms used include Iterable, Figma, Miro, and Google Suite.Use statistics platforms such as Amplitude and Looker to analyze campaigns, understand what worked and what didn't, and then improve and iterate based on these findings.

I utilized both copywriting and creative marketing skills to create a range of written content for Voicemod across various platforms and formats, with the aim of helping the brand to inform and connect with its audience. I also assisted with the ideation of content and, as a part of the marketing team at large, worked to grow the Voicemod brand through social channels and other mediums. Additionally, I helped with video content when needed and also provided voice-over work for content across multiple platforms.Written formats encompassed both long and short-form copy, and included landing pages, press releases, customer journey emails, blog posts, newsletters, in-app UX copy, video scripts, social media content, and technical texts.

South Africa

I assist various clients with their copywriting needs, ranging from creative to technical writing, and even editing/proofing. My clients span a range of sectors such as corporate, education, entertainment, as well as those who need assistance with personal social media requirements. All of this is done on a freelance basis.

I stream gaming content on Twitch. This is something I do as a personal endeavour on the side but is still of value to me, especially as a way to actively engage with my audience. It has also helped to build my own on-camera skills and improve my ability to speak to a crowd.

South Africa

I contributed written content for Red Bull in the form of gaming articles that range from opinions on current topics, reviews on new video games, and general gaming help/advice segments.

South Africa

I assisted in the creation of digital content for the clientele of Gaming Ventures in order to aid their marketing & advertising needs for the required audience. This includes suggestions on overall content direction, as well as copywriting. These clients were all involved in the gaming industry.Additionally, I aid in the promotion of various brands via the creation of influential content on social media platforms.

South Africa

On behalf of IGN Africa, I attended the latest gaming and tech events in South Africa. From this, I created written content in the form of articles to highlight or review the offerings at these events, predominantly to inform the consumer, for inclusion on IGN Africa's website.

South Africa

I aided in the marketing of VS Gaming's esports events on their various social media platforms and created on-the-go content in order to create more awareness for their events. This role typically saw me working on-site at their tournaments where I created consistent material to inform fans and followers of ongoing activity, as well as encourage viewership and participation. The main goal was to be interesting and informative to the viewer and help bolster VS Gaming's online presence.

South Africa

My role as the Marketing Coordinator for Mega8 involved the day-to-day running of all social media platforms, as well as the creation of content for these platforms. Additionally, I was required to handle all community engagements on Mega8's behalf and generally deal with their audience. As Mega8 was an Esports Tournament Organiser, I assisted in the promotion of ongoing tournaments and creating visual content to align with these tournaments, as well as keeping the relevant communities up-to-date with the ongoing happenings of the events via social media. The role was team-based, and I continually managed relations with a group of staff in order to achieve the goals of the company.

Bachelor Of Commerce - Bcom, Marketing/Marketing Management, General

Bachelor of Commerce in Management Studies, specializing in Marketing, Economics, and Statistics

As Levels & Igcses, Highest Igcse Economics Achiever In South Africa (2013)

Activities and Societies: Public Speaking & Debating