Ivan Rocabado Email & Phone Number

Newton, MA, US

North America And EMEA

Helping multinational companies realize the power of managing their Reputation, Brand, and ESG programs effectively across diverse countries and cultures.About Caliber:Caliber is a real-time Corporate Reputation Monitoring platform that empowers decision-makers to understand how relevant stakeholders worldwide perceive their company.Caliber combines the.

Spain

Helping global companies build High-Performance advisory teams, deliver highly customized insights and recommend activation strategies across multiple digital platforms, with a deep understanding of the business across diverse countries and cultures while effectively managing multicountry business teams.My job is to help companies realize the power of.

Boston, Massachusetts, United States

Developed the Boston business unit to become one of the leading revenue contributors to the global business, growing the team and expanding the account portfolio from $1M to $9M in less than 5 years, advising local as well as multi-country contracts.RepTrak is the world's leading provider of reputation and ESG mining, measurement, management, and.

Cambridge, MA

By tracking and analyzing stakeholder perceptions in 25 industries across 40 countries for more than 7,000 companies, we enable leading brands to build reputation capital, assess risk, and drive competitive advantage.

Lexington, MA

The new Isobar’s Marketing Intelligence practice is the result of the integration of Copernicus Marketing, Forbes Consulting Group, and the strategic practice of Isobar. We bring together emotional, behavioral and cognitive sciences to better understand consumers. Together with the creative energies of Isobar we inspire innovative strategies for a.

Atlanta, Georgia

• Responsible for driving worldwide revenue, profit, and customer satisfaction for two of the top 27 strategic accounts for GfK Group’s Consumer sector (Coca-Cola and Colgate Palmolive). Build long term account.
• Managed an overall business of 15M Euro, showing a 10% growth YOY, collaborating on-site across multiple regions.
• Set global partnership strategy across 20+ countries, ensuring focus on local strategic opportunities.
• Developed and implemented annual sales plans across 4 products units for each of the 5 regions.
• Expanded GfK Shopper Research offerings by focusing on diverse solutions per Region; Latin America strong focus on Quick Serve Restaurants, Europe’s impact on missions and basket type and North America on new shopper.
• Developed a strong working relationship with sales team across multiple international regions by constant onsite presence at key client meetings. Resulted in more than 20 RFPs from existing clients.

Greater Chicago Area

• Responsible for introduction, implementation and sales support of innovative consumer and shopper practices and programs developed by Metrixlab’s Global Innovation Center based in the Netherlands for the $25M+ North.
• Introduced MetrixLab’s proprietary qual/quant “Shopper Journey” program to the U.S. which resulted in an $100K sale to PepsiCo’s Quaker Division, $50k Kimberly Clark conjoint pricing model and $80k Microsoft purchase.
• Content support across the North American Sales organization
• Product development for North America with direct link to Global Business Unit
• Responsible for integrating advanced analytics to elevate insights value creation
• Marketing liaison

Greater Chicago Area

• Managed the Central region for MarketTools. Managed a $12 million on-line research business for the region. Responsible for a team of 7 VP level sales executives covering the Midwest region and P&G account. Responsible.
• Expanded company’s shopper insights knowledge by developing an on-line retail/shopper solutions portfolio focusing on visually appealing interactive games – redefining virtual shopping. The program resulted in.
• Implemented a Thought Partner mentality among executive team, creating new client engagement methods to research design and business assessments.
• Developed and implemented a new sales strategy across the Central Region focused on each account executive understanding the brand’s current point in the life cycle and recommending proprietary research solutions from.
• Contributed to MarketTools’ profitability by maintaining overall margin 20pts over company goal
• Enhanced MarketTools’ equity by supporting speaking engagements in Shopper conferences

Cincinnati, Ohio Area

• Manage the Procter & Gamble Headquarters office for MarketTools. Accountable for a $4.4MM on-line research business. Delivered a 16% revenue growth from 2008 to 2009 during a period of economic contraction.
• Secured continuous business growth for the P&G account by winning four Core Supplier status – Walmart/Sam’s Club, Costco, MS&S Team and Consumer Opinions self-service research platform - which generated more than $2MM.
• Identified and developed ad hoc research for multicounty P&G initiatives focusing basically in Latin America, UK and Western Europe
• Enhanced MarketTools’ equity by cultivating top executive relationship with P&G’s Board Member

• Managed staff and all activities for a $7.2MM Homescan business providing consultative assistance to Client Service teams and supporting consumer research needs for major consumer packaged goods corporations.
• Expanded client’s shopper insights knowledge by developing retail solutions focusing on Trip Management, Retail Segmentation and Category Marketing solutions. Early stages of the Cannondale Cube partnership.
• Increased clients knowledge of ethnic consumers by designing integral Hispanic solutions incorporating Spectra’s HispanIQ and Target Track information.
• Provided thought leadership to clients by participating on business planning sessions
• Resolved client’s business issue by designing studies that integrated various information sources
• Design specialty panels to increased client understanding of unique purchasing dynamics

• Generated incremental revenue by identifying ad hoc sales and integrating Spectra and Modeling & Analytics for clients including P&G, Gillette, Nestle, General Mills, Coca-Cola, and leading retailers (Loblaws and A&P).
• Assisted client in generating incremental revenue and developing additional marketing opportunities through the integration of Spectra solutions
• Managed, developed and mentored 4 marketing analysts all who have received at least one promotion

Launched the first Latin-American Consumer Panel service with an in home scanner technology (Homescan).Developed and implemented the complete process, defining as well the service strategy, product positioning, image and pricing policy.Gained market share against competitive company, built Nielsen’s image as global leader in Consumer Panel business by.

Mba, Marketing

MBA

Bachelor Of Science Degree In Computer Engineering, Systems Engineering

System Engineering