Ivan Rocabado Email & Phone Number

Newton, Ma, Us

North America And Emea

Helping multinational companies realize the power of managing their Reputation, Brand, and ESG programs effectively across diverse countries and cultures.About Caliber:Caliber is a real-time Corporate Reputation Monitoring platform that empowers decision-makers to understand how relevant stakeholders worldwide perceive their company.Caliber combines the best of traditional market research and online media monitoring to provide robust stakeholder perception data. Our reputation management solutions gather stakeholder sentiment through daily online surveys, transforming it into actionable insights. This approach enhances stakeholder preference, enables agile risk mitigation, and optimizes activities for better business outcomes.My Role:As a Global Advisor, I play a pivotal role in helping multinational companies leverage the power of effective Reputation, Brand, and ESG program management. I bring a deep understanding of diverse countries and cultures to recommend activation strategies across multiple digital platforms. Additionally, I am responsible for effectively managing internal data needs and KPI programs.Why Caliber:Unlike traditional reputation management agencies, Caliber offers continuous real-time stakeholder perception data that can be benchmarked against competitors and industry indices with just a few clicks. Our comprehensive approach covers all relevant stakeholders and combines media and perception data, providing a complete, accurate, and representative picture of your company's reputation. With Caliber, you can understand the real-time impact of your activities and events, empowering you to make data-driven decisions.Join me at Caliber. Let's redefine how businesses enhance their corporate reputation in a new dynamic world. Feel free to reach out if you want to learn more about how Caliber can transform your organization's reputation management.#ReputationManagement #BrandStrategy #ESGPrograms #Caliber #GlobalAdvisor

Spain

Helping global companies build High-Performance advisory teams, deliver highly customized insights and recommend activation strategies across multiple digital platforms, with a deep understanding of the business across diverse countries and cultures while effectively managing multicountry business teams.My job is to help companies realize the power of managing their Brand and Reputation programs effectively and be a trusted partner in that process.Provide teams with a path to a successful career plan and professional journey by seeing success in becoming trusted partners to their clients, a revenue generator to support their company's business growth, and storytelling experts and thought-leaders to help advise on activation strategies.

Boston, Massachusetts, United States

Developed the Boston business unit to become one of the leading revenue contributors to the global business, growing the team and expanding the account portfolio from $1M to $9M in less than 5 years, advising local as well as multi-country contracts.RepTrak is the world's leading provider of reputation and ESG mining, measurement, management, and membership services.

Cambridge, Ma

By tracking and analyzing stakeholder perceptions in 25 industries across 40 countries for more than 7,000 companies, we enable leading brands to build reputation capital, assess risk, and drive competitive advantage.

Lexington, Ma

The new Isobar’s Marketing Intelligence practice is the result of the integration of Copernicus Marketing, Forbes Consulting Group, and the strategic practice of Isobar. We bring together emotional, behavioral and cognitive sciences to better understand consumers. Together with the creative energies of Isobar we inspire innovative strategies for a constantly evolving digital marketplace. The combination of insight and creativity are a combustible mix, producing strategies, which transform brands, companies and entire industries. The Sciences of Why…The Science of Success.https://isobarmarketingintelligence.com

Atlanta, Georgia

Responsible for driving worldwide revenue, profit, and customer satisfaction for two of the top 27 strategic accounts for GfK Group’s Consumer sector (Coca-Cola and Colgate Palmolive). Build long term account relationships through senior level engagements, serve as primary subject matter expert for the multi-country account teams and engage with internal expert product teams in responding to RFPs, resource planning and product innovation.• Managed an overall business of 15M Euro, showing a 10% growth YOY, collaborating on-site across multiple regions.• Set global partnership strategy across 20+ countries, ensuring focus on local strategic opportunities.• Developed and implemented annual sales plans across 4 products units for each of the 5 regions.• Expanded GfK Shopper Research offerings by focusing on diverse solutions per Region; Latin America strong focus on Quick Serve Restaurants, Europe’s impact on missions and basket type and North America on new shopper innovations via agile and sentiment analysis and behavioral research.• Developed a strong working relationship with sales team across multiple international regions by constant onsite presence at key client meetings. Resulted in more than 20 RFPs from existing clients.• Created margin efficiencies by identifying cross-country sales opportunities and in 2015 expanded footprint on pricing, shopper and away from home tracking services, generating more than 1M Euro in additional duplicated business. • Implemented CRM system to improve revenue and pipeline reporting. Established monthly reporting process used by 50 team members that resulted in increased accuracy of forecast and quarterly revenue closure rates by 60%.

Greater Chicago Area

Responsible for introduction, implementation and sales support of innovative consumer and shopper practices and programs developed by Metrixlab’s Global Innovation Center based in the Netherlands for the $25M+ North American business. • Introduced MetrixLab’s proprietary qual/quant “Shopper Journey” program to the U.S. which resulted in an $100K sale to PepsiCo’s Quaker Division, $50k Kimberly Clark conjoint pricing model and $80k Microsoft purchase journey for Personal Computer division.• Content support across the North American Sales organization• Product development for North America with direct link to Global Business Unit• Responsible for integrating advanced analytics to elevate insights value creation• Marketing liaison• Continuous improvement of quality standards

Greater Chicago Area

Managed the Central region for MarketTools. Managed a $12 million on-line research business for the region. Responsible for a team of 7 VP level sales executives covering the Midwest region and P&G account. Responsible for P&L, new business development, product development, strategic account planning, staffing, pipeline management and forecasting. • Expanded company’s shopper insights knowledge by developing an on-line retail/shopper solutions portfolio focusing on visually appealing interactive games – redefining virtual shopping. The program resulted in additional sales of $800k to the customer teams at P&G. The new portfolio was adopted by the company elevating Markettools innovation footprint: tripled its mentions in Greenbook Top 50 Innovation companies, ranking #15 in 2011.• Implemented a Thought Partner mentality among executive team, creating new client engagement methods to research design and business assessments.• Developed and implemented a new sales strategy across the Central Region focused on each account executive understanding the brand’s current point in the life cycle and recommending proprietary research solutions from the portfolio including concept evaluation, new product forecasting, product testing, packaging communication and brand tracking. This increased sales at existing accounts by 10% within 6 months.• Contributed to MarketTools’ profitability by maintaining overall margin 20pts over company goal• Enhanced MarketTools’ equity by supporting speaking engagements in Shopper conferences• Supported MarketTools research roadmap by participating in new Marketing committee lead by Research Solution’s division General Manager and throughout different company events

Cincinnati, Ohio Area

Manage the Procter & Gamble Headquarters office for MarketTools. Accountable for a $4.4MM on-line research business. Delivered a 16% revenue growth from 2008 to 2009 during a period of economic contraction.• Secured continuous business growth for the P&G account by winning four Core Supplier status – Walmart/Sam’s Club, Costco, MS&S Team and Consumer Opinions self-service research platform - which generated more than $2MM in revenue per year.• Identified and developed ad hoc research for multicounty P&G initiatives focusing basically in Latin America, UK and Western Europe• Enhanced MarketTools’ equity by cultivating top executive relationship with P&G’s Board Member

Managed staff and all activities for a $7.2MM Homescan business providing consultative assistance to Client Service teams and supporting consumer research needs for major consumer packaged goods corporations (Kimberly-Clark, Wrigley, Sargento, Tyson, SCJohnson, Tetra Pak, among others)• Expanded client’s shopper insights knowledge by developing retail solutions focusing on Trip Management, Retail Segmentation and Category Marketing solutions. Early stages of the Cannondale Cube partnership.• Increased clients knowledge of ethnic consumers by designing integral Hispanic solutions incorporating Spectra’s HispanIQ and Target Track information.• Provided thought leadership to clients by participating on business planning sessions• Resolved client’s business issue by designing studies that integrated various information sources• Design specialty panels to increased client understanding of unique purchasing dynamics• Implemented segmentation targets to enhanced understanding of new revenue opportunities• Introduced attitudinal information to improved client’s ability to gain deeper understanding of their consumer

Generated incremental revenue by identifying ad hoc sales and integrating Spectra and Modeling & Analytics for clients including P&G, Gillette, Nestle, General Mills, Coca-Cola, and leading retailers (Loblaws and A&P) Proven sales record. Exceeded the $1.25MM sales objective on 2003 by more than 7%, and in 2004 had achieved full revenue by mid year obtaining total growth of 28%.• Assisted client in generating incremental revenue and developing additional marketing opportunities through the integration of Spectra solutions• Managed, developed and mentored 4 marketing analysts all who have received at least one promotion

Launched the first Latin-American Consumer Panel service with an in home scanner technology (Homescan).Developed and implemented the complete process, defining as well the service strategy, product positioning, image and pricing policy.Gained market share against competitive company, built Nielsen’s image as global leader in Consumer Panel business by supporting media campaign across all communication channels, and managed a cross functional team responsible for the operational aspect of the service.

Mba, Marketing

MBA

Bachelor Of Science Degree In Computer Engineering, Systems Engineering

System Engineering