Kerux Group is a cross-cultural marketing agency dedicated to helping nonprofits engage the Hispanic population — the most influential ethnic group in the United States, currently standing at 62 million. We provide strategy and support so they become loyal followers, advocates, donors and buyers. Organizations such as the Lutheran Hour, Prison Fellowship, Teen Challenge, NAMB and Renewal Ministries rely on Kerux’s expertise to launch or strengthen their presence in the Hispanic community.

Hired to position the Logos digital libraries (the company’s flagship product) in the Hispanic Christian segment, leveraging digital, events, call center, and traditional media.Architected the integration of all marketing channels to boost promotions, stimulate customer engagement, and enhance corporate communication. Conceived product line up, names, features, pricing, and advertising collateral to appeal authentically to the interest of the Hispanic consumer. Attracted respected Spanish pastors, authors, educators, and artist to use and endorse the product. Produced commercials, press releases, and customer testimonials. Secured media appearances and publication of featured stories. Built from the ground up a team mixed of full-time personal, contractors, and volunteers geographically dispersed. Traveled across the US and Latin America to explore partnerships and identify penetration opportunities.Key Results:• Planned and executed product launches, yearly promotions, and partner collaborations expanding the customer base 120% and yielding an extra of $5 million in revenue.• Led the digital strategy of Logos.com Español, accelerating online sales from $240,000 to $1.2 million (400% increase). • Grew organically email subscription (240%), Facebook and Twitter audience (120%), and YouTube viewership (160%). • Eliminated high royalty cost for products included in contests, samples, and retention campaigns (with the cooperation of publishers, many unwilling before). • Sold personally over $100,000 during live product demonstrations in USA, Mexico, Costa Rica, Colombia, and Argentina.• Reduced media buy and sponsorship cost by 30% while achieving on average a 5 to 1 ROI. • Added 5 direct reports while reducing staffing cost by 25%. • Increased the department’s reputation within the company by influencing collaboration with cross-divisional teams: product creation, design, web development, localization, sales, financing, and customer service.

Develop and implement results-driven communications programs for mid-sized businesses, non-profits, and faith-based organizations seeking to cultivate an audience on the Internet and mobile platforms. Identify and qualify prospective clients. Conduct marketing communications audits to determine business goals and align them with a solid digital strategy. Build an inventory of media assets maximizing existing art, video and audio. Optimize content for search engine results. Create editorial calendar and schedule publication using Hootsuite and TweetDesk. Set-up, maintain, and moderate social communities, including Facebook, Twitter, YouTube, FourSquare and corporate blogs, on behalf of clients. Design and execute email marketing campaigns; write copy, format HTML and CSS codes for optimal output, and manage deployment systems. Track campaign performance utilizing Google Analytics, WebTrends, Radiant 6, and MutualMind. Elaborate and present executive reports.Key Results:• Secured a contract with the American Heart Association to provided translation for the “Check It and Change It” program. The project involved branding consultation, website localization, and lip-syncing to Spanish of educational videos. • Designed and executed the launch of an animated children series (“Catholic Heroes of the Faith) targeting Catholic parents, educators, religious media, and Church leaders. The campaign included a robust social media and email marketing solution, supported by a dozen radio interviews on national family-oriented talk shows, print reviews on prestigious magazines, and direct mail.

Spearheaded strategic planning, marketing / business development, media production, and client relationships for US Hispanic and Latin American broadcasting segment. Researched, negotiated, and directed marketing efforts targeting specified community in the region through premier media outlets and events. Performed in-depth market analyses; identified opportunities for market penetration and expansion. Developed and executed website concepts; monitored audience behavior through Web metric tools. Served as company representative within the Spanish media market. Composed weekly reports. Key Results:• Successfully recruited and managed more than 80 clients through the US and Latin America; negotiated and developed contracts with strategic partners to enhance corporate presence.• Defined and implemented innovative programs and features to increase and enhance content acquisition, traffic, user registration, and user experience.

Leveraged expertise in camera operation and video production to optimize newscast recordings for live broadcasts. Prepared sets for interviews; operated lighting boards and teleprompters. Met routinely with producers to identify stories and related elements, such as graphics, sound bites, and special effects. Coordinated satellite, fiber, or digital feeds to obtain media footage in conjunction with assignment desk. Produced archival tapes; organized library. Key Results:• Developed innovative procedures to facilitate recognition of video clips; increased turnaround of news packages.• Communicated effectively with cross-functional teams and managers to facilitate first-rate video production and maximum quality assurance.

Recorded class lectures to support online education initiatives; used a broad range of recording equipment, including PTZ cameras, video / audio mixers, DV decks, and microphones. Created video sequences based on time cues. Resolved technical glitches and concerns to ensure top-flight quality control. Directed live productions such as seminars, conferences, and interviews. Produced and archived master tapes. Key Results:• Successfully created engaging instructional videos in collaboration with subject matter experts.• Delivered a variety of online teaching resources by compressing and encoding recordings in a variety of formats (WMV, Flash, and MP4s) for maximum user utilization and satisfaction.

Oversaw production of contemporary music CD in Spanish; selected songs and arrangements, edited translations, coordinated licenses and copyright requirements, and communicated with vocalists. Produced radio commercials. Supervised recording and mastering sessions. Negotiated with graphic designer, photographer, and duplication team. Key Results:• Effectively assembled first-rate team of vocalists, musicians, and technicians, delivering the album on time and on budget.• Coordinated and launched promotional tour, resulting in 100% of total product sales.

Supported Line Executive Producer for 2 nationally syndicated television programs. Orchestrated special productions, including holiday programs and a variety of concerts. Facilitated uplinks and downlinks with major networks such as FOX, NBC, MSNBC, and CNN.