Kateryna Ivanova Email & Phone Number

Харьков, Харьковская Область, Украина

⦁ Hiring employees, interviewing for 9 different positions.⦁ Training employees and writing job specification for positions: smm specialist, designer, photographer, content manager, account manager, purchasing manager, decorator, packer, storekeeper.⦁ Ensuring effective interaction and functioning of departments: holding meetings, optimizing work, drawing up rules, resolving conflict situations in a team.⦁ Financial reporting using Google Sheets.⦁ The distribution of workload by departments, the formation of plans, monitoring the effectiveness of tasks.⦁ Development of systems of monetary and non-material motivation of employees.⦁ Creation of a payroll system, calculation and issuance of wages.

Харьков, Харьковская Область, Украина

⦁ Creation of a site based on Tilda platform: design development, work with ready-made and zero blocks.⦁ UX / UI design for an online gift shop in Figma, development of technical specifications, branding elements, logical structure and site navigation, interaction with development contractors.Ready website: https://kashalot.gift/⦁ Development of more than 10 color themes for the design of individual sections on the site kashalot.gift. Example: https://kashalot.gift/tematicheskie-podarki/gejmerskie/witcher/⦁ Design of an interface for internal pages.⦁ Development of individual design elements for the site: icons, plates, banners.⦁ Design for Instagram publications and stories development. Creating a content plan in a single style.⦁ Creation of banners for media advertising and promotional emails.

Харьков, Харьковская Область, Украина

⦁ Design for food products development: teas, syrups, nuts (in cans, doypacks, and bottles).⦁ Design packaging for cosmetic products development.⦁ Work with polygraphy. Extensive experience with various materials. Designs and illustrations for spring notepads, books, board games, stickers, complex products, and packaging. The skill of prepress layouts development has been pumped to the highest expert level.⦁ Work with souvenir products. Extensive experience with materials and printing techniques (decal, direct printing, sublimation, engraving, UV printing). High skill in developing the design and controlling the quality of printing on ceramic and metal cups, T-shirts, hoodies, thermal mugs, caps, backpacks, wooden and plastic posters, plexiglass.⦁ Design branding elements development: signboard, store styling, branded stickers, postal packaging, business cards, coupons, paper inserts.⦁ Design elements that represent the corporate style of the enterprise development: notebooks, honor boards, holiday banners, personalized t-shirts, and sweatshirts.⦁ Development of line of designed products in the same style included in one gift set.⦁ Development of design for corporate clients, creation of product design in the colors and style of the brand.

Харьков, Харьковская Область, Украина

Tools: Google Analytics, Google Ads, Facebook Ads, Google Search Console, Google my Business, AMO CRM, Trello, OpenCard CMS, Tilda CMS, Google docs, Google sheets, Google slides.⦁ Analysis of the market and consumers. Drawing up reports.⦁ Development of a strategy, brand concept, corporate identity.⦁ Formation of formulas and miscalculation of the cost and price of products, taking into account additional costs.⦁ Search, analysis, and interaction with contractors for creating a CRM system and developing a website (more than 1 year of collaboration, developing technical specifications, improvements developing, and quality/deadlines control).⦁ Preparation of terms of reference for the development of the site, taking into account the structure, design, marketing, and SEO requirements. Testing a new site. Making a list of improvements.⦁ Independent development and filling with text and photo content of the site on the Tilda platform.⦁ Independent connection of the AMO CRM system, refinement to the needs of the company using existing capabilities. Connection of additional widgets and integrations.⦁ Introduction of the company page in Google my Business: filling with relevant information, photo content, adding products, responding to customer's reviews.⦁ Terms of reference for a copywriter for writing SEO texts and articles for a blog.⦁ Filling the site with content: adding photos, writing texts.⦁ Filling in micro-markup for site pages: main, catalog pages, and product pages.⦁ Sales analysis. Analysis of product quality and ways to improve the sales and channels of traffic.⦁ Development of detailed scripts for the sales department, with the study of objections and complex questions.⦁ Automation of sending SMS by funnel stages: creating scripts, connecting to fields, and funnel stages in the CRM system.

Харьков, Харьковская Область, Украина

Tools: Figma, Adobe Photoshop, Adobe Illustrator, Facebook Ads, Trandhero, Giveaway services, Inshot, Instories.⦁ Audience analysis and market research.⦁ Development of positioning and brand concept.⦁ Development of interactive content and themes based on market analysis and trends.⦁ Planning a content plan (Instagram, Tiktok) taking into account seasonal demand, advertising with the help of bloggers, and news related to the store products.⦁ Design for publications and stories on Instagram.⦁ Search for bloggers, communication and analysis of the results of cooperation.⦁ Shooting photo content and photo retouching.⦁ Development of ideas and scripts for videos. Filming, video editing, voice acting.CEO⦁ Hiring employees, interviewing for 9 different positions.⦁ Training employees and writing job specifications for positions: SMM specialist, designer, photographer, content manager, account manager, purchasing manager, decorator, packer, storekeeper.⦁ Ensuring effective interaction and functioning of departments: holding meetings, optimizing work, drawing up rules, resolving conflict situations in a team.⦁ Financial reporting using Google Sheets.⦁ The distribution of workload by departments, the formation of plans, monitoring the effectiveness of tasks.⦁ Development of systems of monetary and non-material motivation of employees.⦁ Creation of a payroll system, calculation, and issuance of wages.

Харьков, Харьковская Область, Украина

Design:1. Design of printed products.2. Design of groups in social networks.3. Development of banners for advertising on the Internet.4. Design of site elements.Marketing:1. Maintenance of social networks (Vkontakte, Facebook).2. Communication, collaboration with an advertising agency to develop the site.3. Filling the site with relevant content, blogging.4. Analysis of competitors.

Master'S Degree, Marketing, 95

Activities and Societies: Took 1st place in the All-Ukrainian competition of graduation theses in marketing.During the education.

Junior Specialist, Commercial Activities, 5

Activities and Societies: Engaged in the preparation of posters for the holidays

Specialist, Courses, Internet Marketing

In the process of studying Internet marketing, I mastered the following blocks: 1. Development of an Internet marketing strategy.

Courses, Web Design

Mastered graphics programs Adobe Photoshop and Adobe Illustrator. Design sections studied: - Logo - Web design, HTML and CSS - Site.

Сourses, Artist Designer

During my studies, I studied: - academic drawing - painting (watercolor, gouache, oil)