PowerStats operates as a statistics service provider with a digital platform at its core. Through collaborations with key industry players across ANZ, Asia, Europe, and North America, PowerStats assists companies in accurately determining market size.The company operates in the B2B sector and offers a service for digitising manual statistical processes and revolutionising industry statistics services.My responsibilities included:• Run digital ad campaigns in South Asia to raise awareness of the company during active sales periods in this region. This optimised CPC to lower it by 300% while maintaining high website traffic volume.• Creating brand assets such as brand books, letterheads, PowerPoint presentations, etc. • Maintaining the website involved ensuring that the website settings were optimised for Google and Microsoft tools to improve website ranking.• Working with the team and conducting marketing strategic workshops• Implementing and using AI marketing tools

DebtManagers is a debt purchaser that is bringing new way of the debt recovery process in New Zealand. They work closely with financial advisors and offer personalised, face-to-face communication, no penalty fees, and flexible repayment plans for debtors. By doing so, they are reshaping the debt recovery landscape in New Zealand and making a positive impact on individual's lives and the economy.The company operates in the B2B sector, promoting its service to corporations while also building a positive brand image with consumers (debtors).• Drove a 30% improvement in click-through rate (CTR) for Google Ads campaigns by leveraging enhanced audience targeting and dynamic search ads.• Optimised ad spending, resulting in a 50% decrease in cost per click (CPC) while maintaining lead quality.• Increased impressions by 15% by adjusting bid strategies and utilising Microsoft’s LinkedIn profile targeting feature.• Research new technology for the website backend, finding developers• Working with developers, redeveloped website within set budget and deadline. • Reduced the cost of maintaining the website by x4 times• Significantly reduce the time of implementing changes, e.g. a blog can be published within a few minutes vs a few days and additional cost before.• Reduced hosting and website maintenance costs by half.• Developing LinkedIn content strategy, incl. planning and executing ads on LinkedIn:• Reduced LinkedIn ads budget by x3, while placing banner ads on top positions of stuff.co.nz, nzherald.co.nz, and other relevant websites• Increased page followers to meet KPIs• Conducted comprehensive technical SEO audits, identifying and fixing site speed issues and crawl errors.• Optimised content through in-depth keyword research and competitor analysis• Graphic design work - creating marketing materials and internal documents• Creating photo and video content• Implementing and using AI for marketing• Collaboration with agencies and stakeholders

• Execution of digital marketing campaigns through different channels: Email Marketing and Social Media (Instagram, Facebook)• In-house design of marketing collateral• Monthly/weekly reporting on marketing campaigns• SEO website optimisation, planning and execution• Website's design and maintenance (Shopify)

• Planning and execution of digital marketing campaigns via different channels• Experience in marketing automation software (Infusion Soft, Active Campaign, Later)• Designing and maintaining websites using the WordPress • SEO website optimisation• Experience in using Google analytics• Execution of email marketing campaigns • Online marketing support and general marketing support • Successfully supporting the participation of companies in the annual exhibitions

• Promotion, sales and management of marketing services• Email marketing campaigns• Marketing research• Administrative dutiesWork with database, including manipulation with data and creation of email target lists

Thermal specialises in refrigeration systems, providing a wide range of products and B2B services.• Working with subcontractors, agencies and web developers• Content creating for the company’s website, CMS editing• Managing the company’s participation in regional exhibitions• Developing sales incentives • Managing all product information material, including customer product information, the website and supporting information for other departments of the company• Drafting and signing agreements on behalf of the company• Managing document flow processes and payments