- Création, planification et exécution de deux événements en Suisse et au Portugal pour une PME de la région lémanique depuis la conception initiale jusqu'à la livraison, contrôle de qualité rigoureux pour tous les livrables.- Sélection et gestion des fournisseurs et collaboration avec les équipes administrative pour le traitement des paiements, l’organisation des voyages, du logement, etc

- Designing and driving a consistent and measurable marketing and communication strategy to develop Swiss Cyber Institute and Global Cyber Conference brand awareness, reputation and business growth.- Driving external communication initiatives with a mix of outside-in and inside-out approaches, identifying and applying effective communication channels, aligned messaging, storyline and content.- Designing, developing and leading Global Cyber Conference sales, marketing and communication strategies and activities. Generating CHF 800'000.- of sponsorship revenue over 18 months. - Designed the first Swiss CISO Awards recognising and honouring the outstanding achievements of leading CISOs in Switzerland. - Building a content creation factory that delivers continuous high-quality stories across all communication channels.

Reporting to the SVP Group Marketing, driving the Marketing Communications department global strategy, operations, finance. Overall management and coordination with other Group’s functions including Sales & Engineering. Responsible to develop and incubate integrated digital marketing communication strategies that promote, enhance, and protect the organization brand reputation and ultimately drive sales. Designing and managing the global physical and digital events strategy and budget representing over 50 trade exhibitions, customers, partners and media events per year, generating qualified leads while supporting global business and communication objectives.Design, implementation and governance of a broad range of public relations and promotional activities to optimally spread the company’s messages, thought leadership, leveraging social and trade media, hunting for speaking opportunities, interviews and industry awards. Developing effective relationships with regional and international trade media towards optimized media exposure and coverage.Developing and maintaining a content and media strategy to ensure maximum sales support and traction. Leveraging and maintaining a digital marketing platform and campaign programs from which regional organizations can select and adapt to meet specific market and product requirements.Designing, managing and delivering multifunctional brand building marketing strategies, overseeing all brand marketing activities, leading the development and refinement of the brand’s messages and creative designs (corporate identity, website, customers & partners portals, collateral, events, etc) to offer the digital TV business a competitive edge in the market.Managing and coordinating digital marketing programs across the Marcom mix on behalf of the lines of business, driving best practices. Member of the Group management team since 2001 defining and implementing the Group WEF Strategic Partner program.

Digital TV startup. Managing the Marketing Communications initiatives. Responsible to develop, promote and incubate effective marketing communication strategies that align with business goals.

Events and sports management consulting agency, advising companies how to best integrate sponsorship activities in their marketing mix to meet global business objectives.

Key events managed include the International Ski Federation (FIS) World Cup, the ATP tennis Geneva Open, Concours Hippique International de Genève (CHIG), LPGA Ladies Swiss Classic golf tournament, Montreux Jazz Festival (sponsorship and television rights). Key Swiss clients managed incl. Marc Rosset, Michela Figini and Joël Gaspoz.Coordinating with management team and customers, planning and implementing all events, supporting clients to meet their communication and hospitality objectives.Designing proposals for all client briefings and coordinating with management team to administer all events and determine all format for same.Preparing and maintaining all projects’ budget and sponsorship activities, assisting to obtain all required approvals for same and prepare respective project plans. Sale of sponsorship packages for all projects. Creation of sponsorship and exhibitor packages according to company’s specification. Developing and maintaining relationships with existing and potential sponsorship clients.

Played European, Australian and South African professional circuits, represented Switzerland in various international competitions, several times Swiss Junior and Senior Champion.