Joanna Cao Email & Phone Number

Cambridge, MA, US

Cambridge, Massachusetts, United States

Currently working with Dr. John Hauser to model the effects of narratives in video advertisements on potential consumers.

New York City Metropolitan Area

Formulated counterparty credit risk reporting procedures using Excel and Visual Basic for Applications (VBA). Automated compliance metrics calculation, saving thousands of hours of manual report generation.

Developed models using Python Pandas and MongoDB to analyze user retention of over 3k users for a subscription based service. Created limited time promotional campaign based on behavioral economics research and testing that increased ARPU.

Studied the effects of competition on consumer response to price fluctuation of everyday groceries using Qualtrics. Developed an automated tool and survey that applied competitive product information to an algorithmic pricing context, performing data analysis for over 2k users.

Developed model that captures the effects of narrative arcs on consumer response to advertisements. Annotated over 2.5k advertisements, correlating 15 emotions to key storytelling/video production elements.

San Antonio, Texas, United States

Researched drug delivery systems for cancer treatment with Dr, Jingyong Ye, later adapted to research on biocompatible dyes. Paper (Optical Properties of Indocyanine Green Under Ultrasound Treatment) was submitted to Journal of Photochemistry and Photobiology.Studied nanoparticle effects on neuron stimulation as a cure for Parkinson’s disease with Dr..

Houston, Texas, United States

Led a team of 11 students to complete and give a Preliminary Design Review (PDR) presentation to NASA engineers for a new spacesuit design. Team was awarded first place for the PDR.

Bachelor'S Degree

Undeclared

Activities and Societies: MIT Drawn Together, Asian Dance Team

High School Diploma

Activities and Societies: Class President, National Honor Society, Spanish Honor Society, Varsity Tennis