Acquired by Alphasense in July 2024. Led marketing and SDR teams at Tegus.

Reporting directly to CEO/CoFounder and member of the executive senior leadership team. I lead a team of marketers across digital, marketing operations, campaigns, content, events and brand design. Also responsible for leading the inbound sales development function at Tegus. As a member of the executive leadership team I have also driven several critical company projects including evaluation for international expansion offices, HR related initiatives focused on women in leadership, led a global team to focus on improved communications and data privacy/compliance efforts related to improving our email reputation. Have accountability and ownership for company pipeline numbers, CAC for marketing budget and headcount and company brand both design and messaging strategy.Metrics and goals:Pipeline generation Revenue contribution Efficiency CACBrand metricsExecutive sponsor for the Erg Women’s Network and working on key initiatives that support Women in Leadership including Parental leave programs.

Acted as advisor to CEO and CTO on marketing strategy and hiring profiles for first marketing hires.

Joined Talend in 2019 to transform the digital organisation and revamp all programs and operations to bring it back to a growth engine for the company. Responsibilities and successes seen to date: • Team leadership, I lead 3 functions within digital with a total of 30 people - digital acquisition, marketing operations and web engineering and product. Established a strong digital leadership bench and implemented clear KPI focuses for all teams• Own a 110M+ pipeline number for the company globally and digital is now the largest contributing group for pipeline• Focused on operational overhaul to improve critical business including revamping all marketing operations processes to support a SDR reorganisation resulting in +30% increase in pipeline with no additional budget or MQL volume • Completed a website tech stack replacement and redesign in under 10 months building a scalable and modern infrastructure that will allow the company to scale into new markets

Responsibility for all digital marketing, campaigns, web development and marketing operations functions for Qualtrics EMEA. Lead a team of 8 marketers to drive demand generation for the Europe region.• Team leadership, I lead a team of 8 marketers across paid digital marketing, organic marketing, product campaigns and sales programs, marketing operations and web development• Responsible for the marketing and inbound sourced pipeline generation for the region. Working to quarterly targets and effectively forecasting the impact of marketing on revenue for the region• Marketing operations, responsible for the strategy and delivery of all marketing operational programs including GDPR, database management, reporting and analytics, marketing automation, lead collection and delivery and our marketing tech stack• Website development, responsible for the strategy and delivery of all regional websites including localisation and front end development• Marketing and sales collaborations, working with the Enterprise, Corporate and business development teams to develop demand generation campaigns for the EMEA region that compliment the sales process and deliver effective ROI• Part of the Dublin site leadership team helping to establish our HQ presence in EMEA

Took some time out to find my next role and acted as a freelance marketing consultant advising tech start ups on how to build and scale marketing including Ward Solutions, MetaVision, Investnet, Future Health SummitAlso renovated a 150 year old house!

• Remit to transform New Customer Acquisition for Sage UKI• Key business partner to NCA, Enterprise Sales leadership• Team leadership and hiring of newly established marketing team made up of campaign managers and digital experts to drive net new acquisition• Member of the UKIE leadership teamSuccesses:• First team globally to transform way of working using newly implemented technology stack (Eloqua, Salesforce etc)• Robust online marketing strategy aligning different business units to allow higher impact of budget and ROI• Team successfully launched new product Sage for Education • Hiring of new talent and up skilling of existing team members • Successful implementation of marketing plan to increase awareness of Sage's Enterprise products

Managed the Online Marketing and SMB Marketing team for Salesforce EMEA which comprises 5 Online Marketing Specialists and 3 SMB Marketing Managers working across 8 countries. Responsibilities and achievements. Promoted from Manager to Senior Manager to Director. Responsibilities included:• Team leadership 11 direct reports including 2 team leads• Online team is responsible for all SEM, Display, Social, Content syndication and lead buy programs across EMEA. The SMB campaign managers are responsible for outbound marketing, events, webinars, customer references and sales programs across EMEA• Ownership for all online marketing pipeline generated from paid and organic programs. Ownership for SMB pipeline number for marketing across EMEA• Ownership for the SMB and Online Market strategy across EMEA • Budget ownership and management by tactics and programs for SMB and Online Marketing• Liaising with key stakeholders in Salesforce including Sales Leaders to educate and advise them on the EMEA online marketing strategy• Working with my counterparts in the US and APAC teams to ensure global alignment for Online and SMB Marketing• Appointment and management of external agencies for overflow work for Online Marketing• Drove +200% increase in pipeline for the SMB and mid market organisation during my time at Salesforce

Employed with DocMorris and Unicarepharmacy as Marketing Projects Manager on a contract basis to support their rebrand process.Projects included:• Establishing the DocMorris Social media presence, growing these communities and managing the communications on all of these external platforms. • Management and selection process of agencies to include creative, media, PR, digital.• Investigate online and digital opportunities to include potential of Ecommerce, Applications for both mobile and online, CRM and Loyalty marketing.• Working with the Marketing team to create the overall brand strategy and implementation of this strategy for the DocMorris brand• Marketing support at a local and national level for the 72 pharmacies.• Managing market research for the DocMorris brand and implementation of finding's from research.• SEO and PPC activity both planning and implementation for all DocMorris online platforms• Management of the DocMorris Plus CRM project to include implementation of database, communications with customers, reporting on findings. I am also currently working on a new strategy for this program taking into consideration new technological advances• Management of budgets for all of my projects – Digital, CRM etc• Working on the new Skincare Secrets concept to include Facebook applications, creating a Skincare Blog for DocMorris, writing and monitoring this content, roll out of in store POS to support this concept and working on the external marketing campaign for Skincare• Working on elements for the internal rebrand process to include design and implementation of marketing materials• Reporting and presenting to the SMT (Senior Management Team) on monthly marketing activities to include both digital and offline activity

Employed to work as a Digital Media Manager across a number of brands such as UPC, BMW, Airtricity, Kelloggs, and Bulmers. Responsibilities include:• Working with offline planners and clients to create well rounded and carefully executed digital and online strategies to include Social Media, display, PPC, SEO, online PR and blogger outreach.• Managing time and briefing different members of the team once the digital strategy has been decided upon.• Liaising with creative agencies to creative new and innovative executions, formats and media firsts.• Being a part of pitch presentations, contract negotiations and setting new client goals.• Tasked with bringing in additional revenue through new digital areas and new clients.• Created social media and online PR strategies for clients including implementation, reporting on results and assisting in internal training for Social Media. Advised clients on how best to incorporate all areas of social media into their existing marketing strategies.

Moved from Radical to Starcom internally to acquire additional experience working in an offline environment. Gained invaluable experience that allowed me to look at a clients overall marketing strategy including offline and digital.• Worked primarily across the National Lottery and An Post accounts. Created strategies and plans across all areas of media, TV, radio, outdoor, cinema, press and online for both clients.• Reporting on successful campaign outcomes both to the client and internally. Took part in a number of media audits for both clients.• Management of yearly budgets for both clients and establishing the best medium to use for each campaign.

Employed to work on a number of high profile clients such as O2, VHI, Miller, Griffith College, Western Union, Breeo and Bord Bia. Responsibilities include:• Creating digital strategies and plans across a number of clients that included a number of different products. Managing yearly budgets for each plan and campaign. Creating workable KPI’s and measurable elements for each plan. These included display advertising, social media advertising, SEO and PPC activity.• Working with corresponding offline planners to incorporate the overall above the line strategy within the digital strategy and to ensure all elements work together.• Liaising with both the client and relevant creative agencies about the implementation of the plan. Liaising with suppliers and 3rd party adservers.• Implementation of the campaigns to include trafficking, reporting, optimisation, site tagging, DDS accounting, invoice trouble shooting, billing.• Presenting campaign strategies and results to clients.• Working to tight timelines and to strict and measurable KPI’s.• Implementation of PPC campaigns and reporting on overall results to both a CPC and CPA level. Auditing client sites for the purpose of SEO and PPC activity and making recommendations on landing pages and overall websites.• Helping with the implementation of Doubleclick, Atlas and Google Analytics tags on clients’ sites to measure the overall effectiveness of the campaigns.

Employed to work directly with the Consumer Planning and Research department on both a part time and full time basis while completing my studies. Responsibilities include:• Carrying out research and consumer insights for large brands such as Diageo, J&J, Curry’s, Dixons, PC World and Musgrave’s• Processing data from consumer research and creating presentations for client, yearly strategies and sporadic campaigns.• Keeping the planner teams up to date on the emerging trends in all areas of media – TV, Radio, Press, Outdoor, Cinema and Online• Working with a number of planning and research tools such as TGI, Adspend, PC Media, Telmar and Comscore• Liaising with planners in relation to upcoming plans and campaigns and helping them in relation to pre and post research