Responsible for leading GTM strategy & execution and working across sales, marketing, and business development to meet and exceed pipeline and revenue targets for Merative’s Data portfolio.

Responsible for leading GTM strategy & execution and working across sales, marketing, and business development to meet and exceed pipeline and revenue targets for IBM Watson Health's Life Sciences portfolio.

Responsible for end to end revenue growth within IBM's Watson Health business unit. I focus on everything from media partnerships, to digital/web strategy, to ABM, to cross-selling and up-selling.

Responsible for campaign management and demand generation within IBM's Watson Health business unit.

Strategy and Analytics lead for Media and ContentCampaign investment increased in FY17 from $100K in Q1 to $400K in Q2 to $2MM in Q3 based on overall campaign performance.Responsible for $30M revenue target in FY18.Identify and create best-in-class, consumer-facing digital marketing and communications across all channels to align with business and marketing objectives.Responsible for marrying strategy with rich consumer insights to inform best-in-class digital marketing and communications across all digital and offline channels.Create innovative ideas that bridge offline and online Web, mobile, CRM, social, gaming, SEM/SEO and digital media among other components to provide solutions that connect insights and communication to business and marketing objectives.Provide strategic direction based on in-depth consumer insights to inform best in class digital marketing across all digital channels and the interaction and intersection with offline experiences. Fuse and integrate from a consumer’s point of view and connect to motivations and behaviors.Provide thought leadership on the development of platform specific strategies (Web, mobile, CRM, social, gaming, SEM/SEO, digital media, etc.)

Leadership development program

Worked on a team of 6 to create a new data warehousing system for a major financial institutionSeamlessly integrated their credit loan origination system to automate their approval processCreated excel files used to efficiently transform the data warehouseCreated decks for the client to help illustrate the IBM vision and our road map for the projectOrganized forecasting for timeline and expenses for the client

Helped to develop new business strategies for CRCOG in order to increase website trafficLeveraged past analytical skills to improve website appearances within large search enginesConsulted CRCOG on website design and layout to maximize efficiency

Created new leads to fill booths at IBM's Lotusphere Conference in January 2012Created PowerPoint decks used in multiple booth and stage presentations before and during LotusphereFollowed up with clients at the event to ensure that their expectations were metInterviewed attendees for the video live stream which was played in each area of the conference throughout the event