Nest Commerce is a full-funnel performance, brand and creative agency that powers marketing for the world’s leading online retailers, including AG1, Reiss and ME+EM. With the combined learnings of 40+ ecommerce brands behind us, we show you the bigger picture.

The AA is the UK’s largest motoring organisation, with 15 million members. My role falls within the Driving School branch of the business, with my responsibilities including: • Management, curation and implementation of all campaigns across platforms such as Google Ads, Microsoft Advertising, Facebook and LinkedIn. This includes audience building, keyword research, copywriting and selecting creative assets to use where applicable. • Ensuring that all campaigns and acquisition activity falls within allocated budgets. Monthly figures I manage vary from £70,000 to £100,000, with the annual amount I oversee sitting at over 1 million pounds.• Building reports that are circulated to managers, in order to measure performance against KPIs. The reports are built using data pulled from Google Analytics, as well as metrics found in-platform.• Maintaining and managing relationships with agencies and pre-existing partners.• Creating and developing a brand-new acquisition channel for the business, in the form of an affiliate partnership network.• Having ownership of all invoicing from all acquisition related suppliers and liaising with the finance team to ensure swift payment.

PIRATE.COM is a chain of self-service music studios, with locations across the UK, as well as Germany and the US. In this role my responsibilities included:• Being the point of contact for customers using the studio for all enquiries, from equipment troubleshooting to UX questions on the website.• Remotely managing the general operational upkeep of 36 different locations on an international basis.Over the last few months, I’ve also been helping the marketing team out with CRM focused campaigns. In doing so my responsibilities have included:• Creating email campaigns with their in-house system, alongside Google Campaign URL Builder, with a focus on increasing revenue.• Performing several A/B split tests within those campaigns and reporting on them using Analytics, to identify the most successful blend of copy/imagery/layout for engagement.• Working alongside the UX team, using the reports I’m creating to optimise landing pages on the website and open up the discussion of what could be optimised in other areas of the website.

Journey is a digital marketing agency which specialises in luxury hotels, based in Cheltenham. Due to the Covid-19 Pandemic my time at Journey was only brief, but as an Acquisition Executive, my responsibilities included:• Assisting the Manager in curating specifically Paid Search Campaigns for the Google Ads accounts of various clients.• Running revenue reports using excel and the various booking engine software accounts that clients used, to monitor website and product performance.• Being Google certified in Search and Display ads for Google Ads.• Reviewing client websites and establishing key points to change, in order to maximise user journeys and web traffic.

The Isbourne is a holistic and wellbeing charity based in Cheltenham, Gloucestershire. As a Marketing & Events Assistant my responsibilities include:• Using Photoshop to create marketing content used across all of the charity’s platforms and affiliated partners.• Writing press releases and articles for guest speakers and events that the charity is organising.• Using the platform Mailchimp to send out e-news and other correspondence to the charity’s mailing lists.• Running the social media accounts for the charity, posting and creating content for a collective audience of just under 3,900 people.

Ecotricity is a renewable energy company based in Stroud, Gloucestershire. I had multiple roles over the course of my time at the business, the most significant being that of Acquisition Marketing Executive, where my responsibilities included:• Managing and creating commercial content for all social media platforms, as well as Google Ads.• Using Google Analytics, I was analysing and then improving all paid campaigns, with a core focus on improving CRO, supported by other key metrics.• Maintaining and updating the company’s source code database on SAP – the database was a key tool in measuring the success of specific acquisition channels and campaigns.• Working alongside the partnerships team, to maintain relationships with key partners and to produce landing pages via the content managing system. These landing pages were a part on the online sales journey, to ensure that any sales provided by a partner are allocated towards the appropriate KPI.• A/B testing campaigns regularly in order to maximise performance.

My time as a Sales Advisor acted as a great platform for me to hone my understanding of what makes a successful sale and what prompts a potential customer to buy your product. In this role my responsibilities included:• Acquisition of new customers via channels such as telephone, email and live chat.• Face to face selling during live events that the business had a presence at.• Spending time focusing on customer retention and minimising leakage.

This role was a great introduction to understanding the customer journey, as well as how to future proof said journey, so that customers don't feel the need to contact customer services at all. My responsibilities in this role were:• Answering the phones and resolving customer service queries where possible.• Pointing the customer in the right direction of where they’ll get the best help, should I not be able to resolve said query.• Account “house-keeping”, to minimise potential for follow up problems with the customers details.