- Interfaced with customers to identify purchasing needs based on gait analysis, fitness level, and lifestyle- Expanded run/walk-centric gait assessment skills into a tennis focused environment- Collaborated with doctors, podiatrists, and therapists through Provincial subsidy programs to support unique medical needs of clients

- Keyholder responsible for integral brick-and-mortar and e-commerce procedures (training, payroll, vendor management, marketing, procurement analytics, advertising)- Conducted annual product validation wear-testing with Mizuno Global Footwear from early prototyping to competitor SKUs, and commercial-ready developments- Produced detailed quarterly buying plans to manage an inventory budget of over $100,000 per quarter across major footwear brands- Oversaw e-commerce fulfillment including qualitative and quantitative data collection and interpretation to drive sell-through and inform paid advertising- Collaborated and negotiated directly with vendors and clients- Constantly upskilled staff in product knowledge and workplace efficiency by introducing learning tools and self-study material- Executed store re-brand cross-functionally with external marketing consultants to drive online presence and in-store experience- Managed, trained, and supported a staff of more than 20 full-time and seasonal employees- Developed and implemented the modified health and safety plan in response to the pandemic

Used product & industry knowledge to enhance the buying experience.