Implemented a private label e-commerce strategy selling on Amazon and executed Amazon SEM.

Responsible for investor contact outreach to develop relationships with institutional and personal investors, routinely introducing clients and circulating related information to generate awareness for Small Cap clients.

Responsible for management of the athletics retail operation, I was involved in the creation of marketing materials (product catalogue, digital and print) and social media content. Additional responsibilities included store merchandising, designing and sourcing new products.

Responsible for content marketing and digital marketing. Focusing on Twitter and Facebook ad campaign strategies, ran ads for the company's magazine subscription and new issue launches. This also involved copy writing and content marketing (videos, blog posts). This role also involved outreach for media exposure and partnership opportunities.