Spearhead new business development efforts focused on premium publishers and brands, leveraging Adstra's cutting-edge identity and data solutions.Consult with senior executives to develop and implement 1P data strategies, utilizing both deterministic and probabilistic identity solutions to reduce signal loss, enhance authenticated 1P data, and optimize digital campaigns.Build and manage a robust sales pipeline, ensuring alignment with revenue forecasts and organizational goals.Collaborate with cross-functional teams to enhance client satisfaction and ensure successful implementation and execution of solutions.Monitor market and competitive trends to drive product development and refine pricing strategies.

Led data co-op development team and worked with some of the largest media organizations in the world evangelizing the importance of a solid data strategy and how to leverage insights for audience growth, content ideation and revenue opportunities. Collaborated with the data co-op team that developed, launched, and sold a powerful new SaaS solution for publishers, Insights + Measurement suite. ►Educated hundreds of publishers on how to utilize predictive intent data for ABM programs, lead prioritization, content ideation, audience development, event marketing and sales enablement. Generated roughly 20+ annual new co-op partners.►Demonstrated the value that can be uncovered through 1p enrichment (firmo, demo, behavioral) and how it can help identify premium audience segments, increase inventory, and support sales with pre and post campaign reporting.►Working with strategic partners to implement Bombora’s post 3p cookie solution that enabled publishers to enrich B2b attributes for real time activation into GAM/DV 360, real time append to CDPs. ►Consistently exceeded annual deal targets resulting in 20+ annual new co-op partners and subscription revenue from new SaaS / DaaS products.►Demonstrated the value that can be uncovered through 1p enrichment

Promoted from Director, Tax & Accounting Vertical to manage the sales team in the Tax & Accounting vertical that included SourceMedia’s flagship brand and market leader, Accounting Today, with all P&L, hiring and business development responsibilities. Continued as an individual contributor with a client list that included Thomson Reuters, ADP, Bloomberg, Intuit, Wolters Kluwer, Avalara, Oracle NetSuite, and HD Vest (now Avantax). Reported to: SVP. Sales Direct reports: 5 Sales Managers.►Recognized as a top sales producer with forecasting and reporting responsibilities.►Built a team that employed a consultative solution-based data-informed selling approach that transformed the brand from a print centric model to selling more lucrative integrated programs that were measurable.►Masterminded campaigns: targeted digital display, proprietary research, custom content creation, lead generation, lead nurture and account based marketing. Print now comprises less than 25% of overall revenue.►Co- developed several programs that renewed for 5+ years, generating millions in revenue:➔ Accountants Confidence Index for ADP - 7+ years over $750K in total revenue.➔ Tax Alpha content hub for HD Vest - 5 years with over $1M in total revenue.➔ Building a Better Firm content hub for ADP - 5 years with $500K in revenue.►Launched Accounting Today’s Growth & Profitability conference. The team sold exhibit space and sponsorships valued at: $5K-$25K. Revenue ~ $1MM including exhibit, sponsorships, and delegates

Promoted from Director, Tax & Accounting Vertical to manage the sales team in the Tax & Accounting vertical that included SourceMedia’s flagship brand and market leader, Accounting Today, with all P&L, hiring and business development responsibilities. Continued as an individual contributor with a client list that included Thomson Reuters, ADP, Bloomberg, Intuit, Wolters Kluwer, Avalara, Oracle NetSuite, and HD Vest (now Avantax). Reported to: SVP. Sales Direct reports: 5 Sales Managers.►Recognized as a top sales producer with forecasting and reporting responsibilities.►Built a team to employ a consultative data-informed selling approach that transformed the brand from a print centric model to successful, measurable, integrated programs.►Masterminded campaigns: targeted digital display, proprietary research, custom content creation, lead generation, lead nurture and account based marketing. Print now comprises less than 25% of overall revenue.►Co- developed several programs that renewed for 5+ years, generating millions in revenue:➔ Accountants Confidence Index for ADP - 7+ years over $750K in total revenue.➔ Tax Alpha content hub for HD Vest - 5 years with over $1M in total revenue.➔ Building a Better Firm content hub for ADP - 5 years with $500K in revenue.►Launched Accounting Today’s Growth & Profitability conference. The team sold exhibit space and sponsorships valued at: $5K-$25K. Revenue ~ $1MM including exhibit, sponsorships, and delegates