Jack Bonner Email & Phone Number

Las Vegas, Nevada, Us

Las Vegas, Nevada, Us

Serving as Corporate/Global Director of Advertising and Brand Management. Focusing on primarily on CSR and Sustainability while acting as a liaison between parent companies and both internal and external creative resources. Serving as the Corporate Creative Director overseeing the development of brand initiatives at the global level across all business units and properties, managing trademark development and fulfilling creative and project management roles as needed company-wide. Functions Include:• Leadership in global brand development and implementation• Project management• Campaign development• Consumer research analysis• Online and offline campaign deployment and market-specific strategising • Regional Cross Marketing: Southeast Asia, United States, Hong Kong, Macao, Japan, Korea, and Mainland China• Large-scale photo and video production, planning, and logistics• Management of multiple creative/marketing teams

Singapore, Sg

• Overseeing company branding across all media and applications• Maintaining brand and style guide and corporate identity standards• Evolving and adapting existing brands to better target specific markets• Art directing and managing a team of 15 graphic designers and copywriters to ensure branding is consistent across all marcomm materials• Creating and developing above-the-line campaigns and all adaptations in conjunction with the the creative team• Concepting and developing below the line campaigns and all adaptations as well as implementation of internal communications creative• Understanding the requirements of business problems to be solved timely and creatively• Working directly with department heads and management to develop creative concepts, themes, and messaging for both internal and external communication channels • Working directly with global development and corporate brand and advertising groups for development and implementation of pre- and post-opening campaigns for new properties in Macao and proposed properties in Japan• Managing time-lines and job allocations with the creative team• Working directly with copywriters in development of campaign copy, headlines, content, and creative concepts both on and offline• Preparing files for print production, reviewing colour proofs and vendor mock-ups• Managing rights and visuals for 3rd party use of company assets• Working closely with Corporate Communications, Destination Marketing, Direct Marketing, CSR, and Sustainability on external and guest-facing materials• Developing brand collateral and managing the brand and guest experience across all communications and touchpoints• Providing creative support, and tactical communication materials for all business units— internal, external, and globally• Developing and adapting global campaigns for Las Vegas Sands Corp. and Sands China Ltd. for traditional and social media efforts

• Creative responsible for in-house design studio within an umbrella corporation managing a team of 6 designers and production crew• Supervisor in charge of company marketing, client acquisition and account maintenance, social media, company branding, print production, print buying and brokerage, media buying and planning, and budget maintenance• Increased company sales by ~40% over the course of three months via company re-brand, social media, marketing, and new client acquisition

Las Vegas, Nevada, Us

Creating and Developing The Venetian and The Palazzo brands as part of the in-house advertising and brand team.Designing and producing various special event, print, web, direct mail, and above-the-line campaigns.Developing brand campaigns in conjunction with the in-house advertising team for The Palazzo pre-opening and applied branding to various marketing materials, branded items, and guest touch-points for the hotel pre- and post-opening operations.In-house photographer and on-site television and large-scale photo shoot producer.Liaison for the advertising departments in Las Vegas, Macao, and Singapore.Worked directly with global development on branding and pre-opening communication materials and creative assets for The Venetian Macao.Assisted in implementing the first stages of the global digital asset management system.

Bs, Mfa, Design, Entertainment Marketing/Advertising, Architecture

Associate Of Arts (A.A.), Design And Applied Arts