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An award winning, commercially-minded and internationally experienced Sales & Marketing Director, within the hospitality, leisure and entertainment sectors in both London and Australia. Experienced within both SME’s and larger companies with very strong strategic and hands-on marketing & sales capabilities and a proven track record navigating the day-to-day marketing and commercial needs of hospitality, leisure & entertainment businesses whilst being forward thinking in developing brands and team for growth. Key Skills:• Knowledge & Expertise: Possesses over 20 years’ of international senior leadership within branding & marketing, spanning across the restaurants, entertainment leisure venues and cocktail bars from within the UK and Australia.• Leadership & Teamwork: A direct, forthright, supportive and encouraging leader who leads by example, working towards a collective vision, knowing the business’ goals and leading with subject matter expertise, authority and vision. • Branding & Marketing: Well versed in reverse engineering, developing and strategically implementing branding and EDM marketing, loyalty programmes, multi-channel campaigns by utilising the help of expert agencies. • Sales: Adept at building strong teams and leadership with a focus on establishing strategic promotions development, account management growth, maximising revenue drivers, by pioneering best practices and harnessing innovation. • Commercial Acumen: A commercially astute and focused senior leader, who is able to assess business data with a view to formulating the best solutions to seize new market territory opportunities to broaden the scope of brand influence.• Business Operations: Experienced in handling the day-to-day operations, business frameworks, HR, wellbeing, product development, menu creation, researching customer profiles, succession planning, KPIs, P&L and EBITDA analysis.• Digital: Possesses an excellent overview knowledge of social media, SEO, website and eDM marketing campaigns.
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Head Of MarketingBarbican CentreUnited Kingdom -
Head Of Marketing (Interim)Barbican Centre Jul 2023 - PresentLondon, England, United Kingdom -
Sales & Marketing DirectorCg Restaurants & Bars - Dirty Martini, Fire & Stone, Tuttons Mar 2013 - Jun 2023London, United Kingdom• Leading 13 sites in relation to sales, marketing and product development for CG Restaurants, Dirty Martini & Tuttons. • Developing the long-term strategy, vision, decision-making and business planning with the Board and Executive team. • Lead planning of promotions, technology, marketing, staff, menu development and the day-to-day management of sales. • Overseeing direct reports; Head of Drinks Development, Head of Marketing, Head of Sales and with a team of 21 staff• Working closely with the CEO for the sourcing of new sites for the ‘Dirty Martini’ brand, and collaborating closely with third parties such as CACI agency to assist in searching new locations. • Responsible for conducting in-depth business research and analysis with a view to making informed business decisions. • Partnering with PR, Digital and Marketing agencies, as well as freelance Consultants to create content and campaigns.• Successfully set up and continuing to evolve the social media strategy for all CG Restaurants and Bars brands.Key Achievements:• Led the creation of the Dirty Martini brand, opened 13 sites and launched the brand within the regional markets.• Built the pre-book business online booking system which has contributed to circa 45% of total revenue.• Created and launched the ‘Dirty Martini Brunch’ product offering by gaining ‘buy-in’ from the senior leadership.• Nominated ‘Best Late Night Drinks’ - Peach Consumer Choice Awards, 2022.• Won ‘Innovation of the Year’ - Martini Brunch - Restaurant Marketing & Innovation Awards, 2019.• Won ‘Best Marketing & Promotions’ - ALMR Late Night Awards, 2017.• Won ‘Best Late Night Drinks’ - ALMR Awards in 2018 & 2019. -
Head Of MarketingCg Restaurants & Bars - Dirty Martini, Fire & Stone, Tuttons Jun 2010 - Feb 2013London, United Kingdom• Responsible for leading all brand, marketing, sales & reservations activities for Dirty Martini and Tuttons brand.• Managed a team of 22 with an overall budget of £350K, along with Head of Drinks Development & Training, Head of Marketing and Head of Sales as direct reports.• Played to play a key pivotal role in the development and roll out of the Dirty Martini brand from one to eleven sites and was instrumental in defining and evolving the band propositioning, product, marketing and sales strategy.
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Marketing Operations ManagerAmf Bowling Centres Australia & Nz Mar 2009 - May 2010Sydney, Australia• Responsible for driving revenue and guest experience for a national chain of leisure centres that incorporated AMF Ten-Pin Bowling, M9 Laser Skirmish and arcade gaming.Key Achievements:• Delivered a 6% increase in team bowlers through the development of new licensed products.• Successfully launched four new outlets to achieve budgeted sales and customer footfall.• Launched a customer loyalty programme that achieved 200,000 members in under 12 months.• Managed the eDM strategy and achieved open rates of 27% and click through rates of over 10%. -
National Marketing ManagerEvent Cinemas Feb 2007 - Oct 2008Sydney, Australia• Responsible for driving revenue and customer footfall for a national chain of cinemas. • Led the management of multiple research programmes that drove product development and customer experience, specifically premium cinema concepts, loyalty programmes, ticketing methods and F&B preferences.• Led a marketing and sales team of 14 and managed a budget of $10m+.Key Achievements:• Successfully increased overall revenue by 6%, including a 7% increase in F&B spending year-on-year.• Developed a points-based customer loyalty program and achieved over 500,000 members within 12 months. • Frequency of visitation was measured at 6.6 times per year, compared to a target of 5.5 times.• Directed external creative agency in the development of a new company brand, Event Cinemas.• Developed the eDM strategy and achieved open rates of 25% and click through rates of 13%.• Introduced the innovative concept of online ticketing to the market, and doubled online revenue through promotional focus and customer research on improving the online service experience. • Negotiated major third-party online guaranteed advertising deal substantially increasing revenue for company website.• Led the website to the no. 1 position in the movie category via content development and customer engagement strategies.• Initiated and led the development of a corporate sales team to drive sales and group events, achieving a 36% increase in sales. • Initiated the launch of retail gift cards which increased revenue from the gift segment by over 30%. • Negotiated major media contracts including $1m plus deals with newspapers and radio networks.• Set up major 3rd party sponsorship that delivered in excess of $1m in above the line media exposure and sponsorship revenue. -
Retail Marketing ManagerEvent Cinemas Jul 2004 - Feb 2007Sydney, Australia• Responsible for campaign management of major retail marketing initiatives including business case preparation, budget determination, communication plan, implementation and evaluation.Event Cinemas previously known as Greater Union Cinemas. -
Group Product ManagerAmalgamated Holdings Limited Feb 2002 - Jul 2004Sydney, Australia• Responsible for setting direction and implementation of brand and product strategy across all four Amalgamated Holdings businesses, Thredbo, Rydges, State Theatre, Featherdale Wildlife Park, Matilda Cruises and Greater Union. Key Achievements:• Appointed as Team Lead for the very first website for Greater Union Cinemas, one of the first companies in Australia as a pioneer to have a company website during this time. • Leveraged the assets of all three businesses to ensure efficiencies and maximised opportunities. • Led major in-depth research for Thredbo to assist in the formation of marketing strategy surrounding the Thredbo Summer product.• Developed Rydges national leisure packages, gift voucher products and summer leisure campaigns.• Spearheaded the marketing strategy and planning for Thredbo Winter Campaign. -
National Advertising ManagerEvent Cinemas Nov 2000 - Feb 2002Sydney, Australia• Responsible for management of all external advertising including media buying & planning, production of advertising materials, liaison with advertising agencies and management of internal art studio.• Event Cinemas previously known as Greater Union Cinemas.
Jackie Ellis Skills
Jackie Ellis Education Details
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Business - Marketing -
Business - Marketing & Human Resource Management -
Australian Direct Marketing AssociationDirect Marketing -
Business/Commerce, General
Frequently Asked Questions about Jackie Ellis
What company does Jackie Ellis work for?
Jackie Ellis works for Barbican Centre
What is Jackie Ellis's role at the current company?
Jackie Ellis's current role is Head of Marketing.
What is Jackie Ellis's email address?
Jackie Ellis's email address is ja****@****.com.au
What is Jackie Ellis's direct phone number?
Jackie Ellis's direct phone number is +4475627*****
What schools did Jackie Ellis attend?
Jackie Ellis attended University Of Technology, Sydney, University Of Technology Sydney, Australian Direct Marketing Association, University Of Technology Sydney.
What skills is Jackie Ellis known for?
Jackie Ellis has skills like Marketing Communications, Digital Marketing, Email Marketing, Social Media, Management, Advertising, Campaign Plans, Marketing, Sales Management, Social Media Marketing, Online Advertising, Marketing Strategy.
Who are Jackie Ellis's colleagues?
Jackie Ellis's colleagues are Bex Hand, Kamila J., Karena Johnson, Joanna Arnold, Daniel Green, Helen Griffiths, Lotty Reeve.
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Jackie Ellis
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