Acadian Ventures is a venture capital firm that invests in early-stage Future of Work SaaS companies.

Clovers is an AI-powered talent acquisition startup using interview intelligence to run structured, high-quality interviews so companies can build better teams quickly. As VP of Marketing, I built brand awareness, established a customer base, and drove initial growth, driving revenue from $0 to $2M ARR in 12 months with an over 80% renewal rate. I led a cross-functional team of 5 while staying hands-on, and we've grown our customer base across all sectors, including enterprises like Raytheon, Cielo, Walgreens, Care.com, and Save the Children. — Developed a marketing plan encompassing inbound/outbound and experimentation strategies to attract, convert, and retain target customers.— Conducted analysis of persona, market, and competitors to identify compelling positioning, messaging, and growth opportunities.— Enabled and collaborated closely with the sales team to provide go-to-market tools and content to effectively sell and close deals fast.— Implemented retention and upsell strategies, including campaigns, VoC program, top accounts program, personalized gifting, and customer advocacy initiatives.— Implemented a product-led growth (PLG) funnel and free trials.— Led effective Search, LinkedIn, and online review platform ad amplification campaigns.— Managed email lists for nurtures and newsletters, achieving a 22% open rate, 2.5% CTR.

I successfully conceptualized, designed, and launched a product experience and brand from inception to market entry. — Established a strong brand strategy and expression that built trust, loyalty, and differentiation.— Designed an intuitive and visually appealing UI/UX from scratch for the product, user research, prototyping and wireframing, design system implementation, user testing and feedback, accessibility and inclusivity integration, workshops, and brand integration.— Led end-to-end creation of a customer-led marketing website. Crafted all messaging and positioning, elevating brand voice. Transformed the site into a demand generation engine with seamless UX, content marketing, SEO, and CRO to drive conversions.— Developed a content strategy, creation, and distribution for sustainable growth, including target audience-specific, educational, thought-leadership content, customer stories, videos, and partnerships.— Improved SERP and CRO, resulting in a 20% boost in organic and +15% conversion rate.— Cultivated relationships with analysts, influencers, and publications to secure press.

Cornerstone is a global leader in Human Capital Management and Talent Management software. Reporting to the CMO, I oversaw global brand strategy, brand marketing, creative services, and customer advocacy efforts, contributing to the company's scale-up growth from $46M to $830M ARR before its $5.2B acquisition in 2021. During my 10-year tenure, I received four promotions and managed a 40-person global and remote team.— Built customer marketing for scaling relationship building, retention, and growth with worldwide customer base. Maintained industry-leading levels of customer satisfaction with an average gross retention of 95% and net retention averaging over 100%.— Implemented upsell and cross-sell campaigns based on past purchasing behavior and developed renewal and retention campaigns focused on customer retention to encourage renewals.— Established customer advocacy programs to deliver value to top accounts, fostering brand ambassadors through an online customer engagement community, brand and industry-specific advisory boards, an executive briefing center, lunch-and-learns, personalized gifting, private events, exclusive discounts, and personalized content.— Curated and showcased 40+ customer success stories, bolstering an emotional brand and delivering customer proofing throughout all marketing including social media, online advertising, event speaking placements, referral calls, and online review platform testimonials.— Craft communication strategies for existing customers including emergency comms, product updates, and best practices.

— Led $4M per year brand awareness and visibility effort, ensuring brand relevancy and successfully expanding into new markets to drive global growth.— Defined and collaborated on the company's overall brand and employer brand strategy, including positioning, messaging, and differentiation messaging, and led internal (employee) and external (analyst, customer, investor) activation. — Developed integrated marketing campaigns across various channels (advertising, PR, social media, and internal communications), ensuring a consistent brand message.— Produced valuable, relevant, and engaging content aligned with the brand and resonated with the target audience, built brand authority, and nurtured leads.— Successfully navigated complex brand integrations and architectures through 6 acquired brands, geographic-specific brands, sub-brands, and co-brands. — Executed events aligned with the brand and corporate messaging, fostering engagement with customers, partners, and other stakeholders.

— Oversaw the creative aspects of marketing, including brand identity, UI/UX design, and creative direction.— Owned the strategy for global websites, PPC pages, and all digital properties, ensuring a customer-centric approach to UX optimization, content management, localization, and performance tracking.— Partnered with the Talent Acquisition teams to create powerful employer branding campaigns and Employee Value Propositions (EVP) that helped us become a 'best place to work' organization.— Fostered a collaborative and innovative work environment, encouraging the creative team of designers, copywriters, developers, videographers, and other creative professionals to produce high-quality work.— With my passion for Human Centered Design (HCD) principles, I led the design team in developing intuitive and visually appealing UI/UX for the SaaS product, implementing the design vision, user research, prototyping and wireframing, design system implementation, user testing and feedback, accessibility and inclusivity integration, workshops, and brand integration.

Everbridge is the global leader in B2B SaaS emergency notifications. We had 40% YOY growth and hit $100M in ARR. Reporting to the CMO, I had a hybrid role encompassing brand, content, and design. I led a two-person team.

IBD is a financial news and research software organization. I executed consumer-focused marketing.