Senior Growth Marketing Strategist
Current• Spearhead efforts to expand and refine marketing attribution, coupling proprietary LTV model with session & impression touchpoints across paid, earned and owned channels• Develop test plans and lead cross-channel tests of attribution hypotheses• Work to expand scope of tracking and measurement framework to measure effectiveness of mid- and upper-funnel paid tactics and messages• Serve as paid marketing team’s liaison to the business intelligence team, developing reporting that supports paid acquisition efforts to drive revenue growth at high margin• Contribute to brand team initiatives to evaluate member and prospect trust of The Motley Fool brand, and use learnings to refine paid marketing approach• Contribute to CRO efforts to increase both lead and sale conversion rates• Coordinate paid search efforts with organic search team, surfacing query and content opportunities to ensure the Fool has optimal coverage for target queries
