Jackie Pecquex Email & Phone Number

• Spearhead efforts to expand and refine marketing attribution, coupling proprietary LTV model with session & impression touchpoints across paid, earned and owned channels
• Develop test plans and lead cross-channel tests of attribution hypotheses
• Work to expand scope of tracking and measurement framework to measure effectiveness of mid- and upper-funnel paid tactics and messages
• Serve as paid marketing team’s liaison to the business intelligence team, developing reporting that supports paid acquisition efforts to drive revenue growth at high margin
• Contribute to brand team initiatives to evaluate member and prospect trust of The Motley Fool brand, and use learnings to refine paid marketing approach
• Contribute to CRO efforts to increase both lead and sale conversion rates

Denver, Colorado, United States

Denver, Colorado, United States

• Work alongside Director of Paid Media to create strategic initiatives for the department
• Develop and present media strategies and tactical recommendations using media research and knowledge of latest media trends and opportunities
• Create and present media plans based on client marketing objectives, incorporating channels like paid search, social, native, display, video (YouTube, CTV), native, audio, podcast and more
• Develop paid media budget allocations, partner selections, targeting tactics, and campaign details, providing rationale to client teams to support recommendations
• Develop valuable client reporting that focuses on key insights and implications based on data, tied back to client KPIs
• Create departmental process and provide training and development to digital media buyers

Denver, Colorado, United States

Account experience:AmerisourceBergenBlinds To GoCode NinjasDavid Weekley HomesFASTSIGNSHoneyBaked HamIntelligent OfficeJan-ProRight at HomeUFC GymVelocity GlobalVisit DenverWild Birds Unlimited

Madison, Wisconsin Area

Account experience:EDU-University of Wisconsin - Madison: Engineering Professional Development-University of Wisconsin - Madison: School of Education-Wisconsin School of Business - Center for Professional & Executive Development-Northcentral Technical College-Wisconsin Education Association Council (WEAC)-University of Wisconsin Colleges & UW-Extension-UW.

Madison, Wisconsin Area

- Conduct media, client and industry research- Utilize research to inform and develop media plans & buy recommendations that address client goals- Conduct post-buy analyses for both traditional and digital media- Plan, execute, build, and present online display, video, mobile, paid social and SEM campaigns for existing clients and new business prospects.

Madison, Wisconsin Area

Assisted in research, idea generation, planning, buying and digital reporting for a variety of accounts. Collaborated with clients, media vendors and media buying agency to facilitate the buying process for digital (including display, search, social, video), broadcast, outdoor, direct mail and print. Worked to ensure consistent brand message, adhering to.

Madison, Wisconsin Area

Madison, WI