Jackson Irwin Email & Phone Number

Lisbon, Portugal

***25+ product / vertical launches, 2 exits, 2 venue buildouts, several scale ups and countless events***A new wave agency focused on Impact and Regenerative startups, companies and events, as well as supporting established companies and institutions with the necessary strategies to allow them to 'Transition from, Transform into and then Transcend through this ever changing digital landscape.'No longer is changing direction and pivoting enough to keep up. Constant change and evolution has to be baked into every strategy and every operational lever needs to be designed in a fluid way. Just look how much AI influenced the world in the last 1 year alone, or how every few years blockchain doubles in it's structural influence, or how our environmental pressures become of higher priority and concern (even to politicians who are annually changing the rules, to meet 2030 targets for a cleaner, more resilient future). The customer is more savvy and more in control than ever before, it's time to meet them (and the planet) where we know is best. We have now entered 'the age of autocorrection' and those who can correct this course the fastest, most efficiently, combined with strong visions, bold values and smooth execution, will ultimately be the ones thriving into tomorrow. This is where we come in, and it's why we want to work with you.

Lisbon, Portugal

*** Converted dying Hostel during Covid to 20,000€ Rev p/m ****** A Lisbon based acceleration hub, a test bed for many of the cities emerging eco &/or community friendly brands, products or services***CoCasa = Collaborative House. An idea I created during the covid lockdowns of 2020. A space where people could come together and reconnect safely, creatively, collaboratively after the most isolating of times. When bringing this idea to the owners of a dying I hostel (due to the covid circumstances of no tourism) they agreed to take on the challenge to convert it, remove the beds, build a great team and have a big focus on:- Social Connection- Local Products- Innovation Acceleration- Social & Environmental ImpactWithin the physical space we had an incredible team of leaders, creators, freelances, artists, musicians, brand owners, local impact startups. Now without the space the community continues to grow, that we consider apart of our collective. By day we we're simply Coffee & CoWork, by night we we're a Bar & Events Space. We are still ever connected by the quest to do more for the great city of Lisbon, the people within it & the world around us.

Australia

*** Hired back as part of a Growth Team of 5 members ***I was hired apart of a ‘Go To Market Team’ to strategise, consult and execute on the launch of Zomato Gold. This started as a short term contract and was extended after the success of the launch to stabilise the market and enter a second phase of growth. Together we hired, trained mobilised a physical Acquisition & Account Management Team for Melbourne, while also training the Brisbane Team. We set up a 360 degree, automated digital sales funnel (for the first time at Zomato). Landing Pages, Automated Emails, Automated SMS, Backend Platform Integration, etc. Creating such a seamless flow off leads tripled the sales teams output for the same input within 5 weeks.

Melbourne, Australia

*** Successfully Exited in 2021 ***We graduated from Startmate 2017 - Australia's best startup incubator backed by Blackbird Ventures.Honee was the first and largest Beauty & Wellness Platform in Australia, with over 100,000 services on offer on our platform, we were also #1 in Australia for online bookings in these industries.Honee started with a group of friends who realised that the beauty industry had been left behind in the internet revolution, and felt like it was in the dark ages. In 2017, 99.8% of all bookings in the beauty industry occurred over the phone. This industry is where the restaurant industry was Back in 2010. For most venues, they handle their appointments, rosters and payments by pen and paper. 60% of these venues didn't even have a website or social presence beyond a sign out the front of their venue.There is still such a long way to go to make salons cutting edge (pun intended). We first launched an online bookings marketplace, then a SaaS product for calendar management as well as an AI smart marketing tool that automates the toughest task of a small business owner.... Retention. In 2021 we exited after 5 years pioneering the digital landscape and helping many salon owners digitise, automate and take one giant step into..... not only the future, but the present.

Melbourne, Australia

*** Top Billing Manager in 2016 ***I was responsible for 5 reps in the Central Region of Melbourne. I was promoted after my first year as the highest performing Key Accounts Manager, alongside extra curricular training (during & after hours) that I was conducting to help elevate others reps across other territories.Over the next 6 months we performed as the highest billing team. We had a slow start, however we stuck to the game plan, it was a different style to what had widely been accepted as 'Standard Sales Culture & Processes'. We doubled down on the philosophies of 'People love to buy, but hate to be sold to' & 'People don't care what you know, until they know how much you care'. Sales Management (and sales in general) is simple if your team and your clients feel cared for, they feel they are learning and they do not fear their jobs will end if they have. a bad month. We spent more time practising how to be good listeners and problem solvers than we did practising rigid pitches like the other teams. At first this was consider unconventional and was seen to not be the 'right way'. Our team was able to prove ourselves through our results, that it would be 'our way' and that we adopt an approach that was more suited to the industry, more natural and more respected by our clients.

Melbourne, Australia

*** Top Performing Sales Person ****** Peer Voted Employee of the Year 2015 ***As a Key Accounts Manager at Zomato, I found a love for startups, tech and a zest for Melbourne - In the most liveable city in the world. Zomato had just acquired Urbanspoon for $60 mil USD. I was the 1st sales hire in a team of 100 nationally. I helped to hire hire the whole team, train many reps, write pitches and launch 3 sales verticals in the first 8 months: - Direct Targeted Online Advertising- Online Ordering - Table Reservation / Venue Management SoftwareFood and coffee here are considered a drug, a religion, even a way of life. I was lucky enough to sit with the dealers, pastors, and artists on a daily basis. I discovered what drives and inspires restaurant owners from all walks of life. At Zomato we strove to provide long-term, tailored solutions to each client, whilst developing stronger relationships and partnerships to foster growth in the Melbourne market.

Diploma Of Leadership And Management, Business/Commerce, General

School Captain 2007