Jack Tai Email & Phone Number

Oakland, California, United States

● Developed and executed growth marketing strategies through channels such as Google, Facebook, Instagram, TikTok, Newsletters, and Podcasts to promote the electric scooter subscription/rental program. Increased ARR by $6 Million annually and increased active subscription users by over 30,000.● Formed mutually beneficial partnerships with agencies and affiliates while managing day-to-day ad operations.● Managed the company's e-commerce and advertising operations on the Amazon Seller Central platform and procured & upheld positive reviews via impeccable customer service and attentive responses to inquiries.

San Bruno, California, United States

• Showcased a cutting-edge wireless phone charger and enhanced its visibility online with paid ads through Google, YouTube, Facebook Ads Manager, Amazon, and Twitter. • Conceptualized and curated the company's e-commerce operations on the Amazon Seller Central platform and procured & upheld positive reviews (4.5 stars) via impeccable customer service and attentive responses to inquiries.• Optimized website content to maximize revenue, ranging from price testing, enhancing the quality of copy, and on-site improvements resulting in sales increase by 130%.• Converted complex technical information about the product into simplified terms to demonstrate its merits to consumers.• Coordinated mailing automation and the deployment of newsletter content on Mailchimp to inform subscribers of sales opportunities and promotional events.

Changsha, Hunan, China

• Managed an advertising team of 6+ specialists to execute a range of performance-based digital media campaigns on behalf of one of the largest sellers on Amazon in the consumer electronics category.• Bridged cultural divides between the United States and Chinese stakeholders with fluency in English & Mandarin and knowledge of best business practices in both countries.• Contributed as a core member of the Zolo Liberty+ team that raised over $2.8 Million in funding on Kickstarter, the Eufy Security team that raised over $3.1 Million on Kickstarter, and the Nebula Capsule team that raised over $1.2 Million in funding on Indiegogo.• Managed a budget of $6 Million annually for Amazon Ads including search advertising such as Sponsored Products (SP) and programmatic advertising with Amazon DSP.• Liaised closely with the Website/CRM team to drive user acquisition through a refined UX gained from A/B creative tests, landing page tests, copy changes, and site speed optimizations.• Presented user acquisition strategies and impact to enable leadership teams/stakeholders to make informed decisions.• Achieved and surpassed KPIs quarterly and was ranked as a performer among the top 5% of 1500+ employees.

Miami/Fort Lauderdale Area

• Create, manage, and optimize eCommerce product feeds for clients to maximize conversions and ROI across multiple Comparison Shopping Engines such as Google, Bing, etc.• Analyze data from various marketing channels such as Google Adwords, Google Analytics, Bing, Amazon, Shopping, Shopzilla, etc to improve ongoing campaigns.• Plan and develop marketing plan and strategy with clients• Spreadsheet focused responsibilities involving analytics and statistics.

Raleigh-Durham, North Carolina

•Conduct market and keyword research, identify profitable keywords and niches, and execute PPC campaigns through Google Adwords and Facebook Ads for businesses to reach targeted audience.•Drive profitable client acquisition, assess client website needs, and develop client relationships with both new and existing clients.•Analyzing SEO (Search Engine Optimization) and generating reports in a simple manner for clients.•Perform web design and development for local business in Raleigh and Cary. Websites are maintained through Content Management System (CMS). E-commerce solutions are provided for retail stores.•Utilize social media platforms such as Facebook, Twitter, and Instagram to help businesses connect with their customers.

Shanghai, China

• Undertake HP worldwide projects on cost saving (labor related cost, material consumption, inventory and logistics optimization) and service enhancement (On-time delivery, order management efficiency, level of service etc).• Member of APJ DOA (Dead parts on arrival) project, identify DOA % enhancement opportunity.• Take part in HP parts' demand and consumption efficiency program, enhancing parts utilizing rate.• Comprehensive database management including SQL, Oracle, SAP.