Jaclyn Simmons Email & Phone Number

Indianapolis, Indiana, United States

𝗞𝗲𝘆 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀• Reallocated 2024 budget, achieving 23% savings• Project management and strategy development for inbound lead generation for Spot's proprietary SaaS platform• Integrated Google ads, targeted emails, and innovative lead-capture tactics• Executed paid campaigns across digital platforms, optimizing creatives, bidding, and placements for ROI• Launched targeted email campaigns, leveraging segmentation and journey automation• Collaborated with designers/content creators for compelling on-brand ad creatives• Coordinated with external agencies for seamless marketing strategy implementation• Monitored marketing campaign performance through detailed reporting, providing optimization recommendations• Implemented lead generation forms and tracking systems for accurate measurement of campaign success• Produced high-quality marketing materials, enhancing brand visibility and credibility• Demonstrated strong project management, strategic marketing execution, and effective collaboration, resulting in consistent, qualified leads• Managed invoice categorization, submission, and tracking for budget and payment processing• Maintained tracking systems, collaborated on content creation, and coordinated award presentations/gift distribution for sales recognition programs• Managed corporate swag site inventory, ordering processes, and promotion of new offerings

Indianapolis, Indiana, United States

𝗞𝗲𝘆 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀• Recognized for outstanding performance as employee of the quarter Q2 2023• Recognized for outstanding performance as employee of the year 2023• Successfully implemented a budget tracking system, resulting in visibility into expenditures and enhancing control over financial resources• Designed and wrote copy for a diverse range of assets, spanning print and digital media, TV graphics, and brochure designs, greatly enhancing our marketing efforts. This led to the creation of a valuable catalog that our sales team effectively utilized, resulting in a significant revenue increase• Implemented and designed a customer gifting and marketing asset procurement website resulting in reduced manual labor equivalent to 4.2 days and savings in labor costs• Achieved a 32% reduction in costs in marketing assets such as new hire giveaways, business cards, and customer gifting through continued utilization of the procurement website• Negotiated a 25.63% cost reduction through collaboration with Spot departments and vendors by optimizing internal gifts and lowering gift box expenses• Achieved 50% monthly expense reduction for recruiting and giveaways by introducing purchase orders outlining costs and requiring department heads' approval, encouraging more cautious spending

Bloomington, Indiana, United States

𝗞𝗲𝘆 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀• Developed and implemented a cause-marketing strategy, aligning charitable donations with Upland's brand values, to generate positive brand awareness.• Charged with accountability for social media accounts for Indiana's third-largest brewery and six brewpubs• Played a crucial role in enhancing brand awareness of current and new beers while driving revenue growth through promotional events and advertising• Authored blog posts, email marketing content, ad copy, and product descriptions• Created graphic design, marketing, and merchandise assets• Created and managed all promotional events to drive traffic to five restaurant locations across the state of Indiana• Conducted market research to inform new products

Indianapolis, Indiana, United States

𝗞𝗲𝘆 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀• Developed and executed comprehensive social media strategies• Managed email communication and solicited reviews to enhance brand reputation• Coordinated launches of new beers and managed merchandise displays• Facilitated communication between departments for effective execution• Created event listings and marketing communications to drive sales• Developed timelines and oversaw promotional event initiatives• Ensured effective brand messaging and collaborated with site managers• Managed beer lists and branding and sourced logo merchandise• Coordinated displays and evaluated effectiveness for optimization

Bloomington, Indiana, United States

𝗞𝗲𝘆 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀• Implemented grassroots marketing efforts and executed targeted social media marketing campaigns, resulting in a 30% increase in new client acquisition• Successfully maintained existing client base through personalized customer service, fostering long-term relationships, and achieving a client retention rate of 90%• Proactively identified opportunities for up-selling and cross-selling, resulting in a 15% increase in average transaction value• Maintained accurate customer records and utilized CRM systems effectively to track client preferences, ensuring personalized and tailored service

Los Angeles, California, United States

𝗞𝗲𝘆 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀• Successfully conducted interviews with world-renowned talent, resulting in engaging and high-quality content for marketing campaigns• Authored articles for marketing campaigns with an average click-through rate of 3%, showcasing excellent writing skills and capturing the attention of target audiences• Utilized personal brand Instagram accounts to achieve an average engagement rate of 4%, driving business growth• Developed and executed effective marketing campaigns using social media outlets• Established industry authority through strategic content creation, positioning the brand as a go-to resource for industry-related information and gaining recognition as a top industry influencer

Bloomington, Indiana, United States

𝗞𝗲𝘆 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀• Built and nurtured long-standing client relationships, promoting repeat business and achieving a client retention rate of 90%• Developed comprehensive training programs and conducted sales classes for peers and industry professionals, enhancing their sales skills and contributing to a 10% increase in overall team sales performance• Managed website updates, ensuring timely and relevant content, and improving user experience.Crafted compelling social media messaging, driving increased follower engagement and achieving a 20% growth in social media followers

Fine/Studio Arts, General

Graduate, Cosmetology, Barber/Styling, And Nail Instructor