-Drive cross departmental collaboration between marketing and sales to drive revenue growth across digital and retail properties.-Manage On Page Strategy and Content for Amazon (including PDP, Brand Store, and A+), Walmart, Target, Wayfair, and QVC.-Manage Paid Media for Walmart, Target, and Wayfair. -Manage Product set-up and logistics for Amazon, Walmart, QVC, Target, and Wayfair. -Interface with Channel Managers to protect brand presence and channel differentiation across all retailers. -Implement new programs and initiatives when departmentally relevant.

-Oversee and create strategic marketing goals for medical technology manufacturers, medical software creators, and independent sales representatives. -Identical client management and marketing responsibilities to the below role – client relationship management, internal project and deliverable management, and using insights and analytics to ensure success of marketing implementation. -Work with department leaders in copywriting, email, website development, SEO, social media, paid traffic, and creative to develop new internal best practices and standard operating procedures for business-to-business clients. -Responsible for leadership within the client strategy department as a mentor and trainer to the client coordinator on the business to business team and new client strategists taking over responsibility on my old clients.

-Oversee and create strategic marketing goals for fashion focused optometrists and ophthalmologists. Beginning in June 2020, began taking on the organization’s first business to business clients. -Manage the client/company relationship, acting as a client advocate within the company to ensure their goals are met and the primary source of company contact for the client. -Manage the deliverable process, ensuring all creative and analytic work is up to standard and useful to the clients. -Review data insights across Google Analytics, Google Ads, FB Insights, and other sources to ensure client goals are met and mine for new opportunities.

While working as the Brand Strategist, I'm responsible for maintaining the wholesaler/supplier relationship; the volume, sales, distribution strategy and analytics; and the curation and maintenance of the portfolio for all Anheuser Busch, Yuengling, craft beer, and non alcoholic beverage brands. I also run our weekly management team meetings and bi-weekly sales team meetings. Lastly, I create and measure our monthly goals for the sales team.

While working as the Craft Brand Manager at B&B Beverage I was responsible for the growth and advancement of our craft beer and high end portfolio within our distribution footprint. This included management of the supplier/wholesaler partnership, curation and management of the craft beer portfolio, creation and implementation of a yearly craft beer sales strategy, analysis of our distribution, sales, and volume numbers, and leading the charge on direct sales within the market.

While at Monday Night I created and implented an editorial calendar for all press releases and social media activity, created social media content and monitored its success on the MNB Blog, Facebook, Twitter, Instagram, and Untapp'd, wrote and distributed press releases for important news regarding the brewery, and communicated with and acquired new press contacts about important news regarding the brewery.