Marketing Manager
Midvale, Utah
Managed two interns and marketed Internet filtering software B2C and B2B. Achieved fivefold increase in Facebook followers, increased social media exposure from 1,000 to over 5,000 views, and generated customer intelligence that changed marketing and product strategies. Designed and implemented online and telephone market research about upcoming Android application that produced over 1,000 responses and expanded target audience by 50%, shaping our Android strategy… Show more Managed two interns and marketed Internet filtering software B2C and B2B. Achieved fivefold increase in Facebook followers, increased social media exposure from 1,000 to over 5,000 views, and generated customer intelligence that changed marketing and product strategies. Designed and implemented online and telephone market research about upcoming Android application that produced over 1,000 responses and expanded target audience by 50%, shaping our Android strategy. Planned and managed company’s first high-tech exhibit at the International CES 2012 Expo with 150,000 attendees, enabling new partnerships, customers, and industry relationships.Wrote, edited, and distributed monthly online newsletter to 400,000+ customers, including topics such as Android applications, product feature highlights, and social media trends. Show less