Jacob Leshaa Email & Phone Number

San Francisco Bay Area

Freelance graphic design, marketing, development, and project manager services for campaigns including data analysis, web sites, animations, video graphics, advertising design, e-mail, campaigns, database, development, internet marketing, media management, offset and digital printing for Clients such as Radio One, Russell Simmons’ entities, and various record music labels.• Served as project manager, producer, and web and graphic designer, for the Hip-Hop Summit Action Network, Rush Philanthropic, both 501(c)3 non-profit organizations and DEFcon3 the beverage, a for profit company. • Responsible for various grass root projects through their life cycle of the campaign from the concept to actual production, execution to the recap of the campaign. Working with our sponsors, coordinating brainstorming sessions, project execution, evaluating the project, all for multiple projects simultaneously. Producing bi quarterly Hip-Hop Summits reaching out to music artists, movie stars, management, and business professionals, to showcase such topics as “Get their money right” and “Get out the vote” with 2,000, to 10,000 attendees per event.• Produced marketing materials for HSAN includes web design, magazine ads, bus wrap designs, flyers, brochures, photo and press backdrops, special event ID badges and professional consultation for online marketing campaigns. • Major accomplishments included working with the Godfather of Hip-Hop Russell Simmons, and the great public speaker, Dr. Benjamin Chavis, co-founder of the “Million Man March”, for the 2004, 2008, and upcoming 2012 elections. HSAN was successfully able to drive 20 million newly register youth voters to the polls by online designs and advertising for the 2004 and 2008 elections. Through these efforts, BET television was able to cover the national “Register to Vote” tour that made its trip through more than half the east coast with 10 tour busses all designed to encourage today’s youth to “Register to Vote”.

San Francisco Bay Area

San Francisco Bay Area

San Francisco Bay Area

As the Creative Services/Web Director I was responsible for developing the voice for all aspects of the organization’s online presence. In addition to writing, editing, and proofreading site content, I worked closely with the corporate technical team to maintain site standards with regard to new development. I was responsible for crafting site promotions, email newsletters, contesting, texting campaigns, social media campaigns, and online outreach campaigns. This position worked closely with Sales, Clients/campaign development, marketing members, and Brand Managers of the organization. As the Creative Services/Web Director, I was responsible for the creation of marketing campaigns for key clients, utilizing copywriting skills for all facets of the specific client marketing strategy. I was also managing online marketing and outreach campaigns while working under tight deadlines.

• Tasks included developing, designing, and fulfilling online promotional campaigns for digital advertisers, producing digital presentations and recaps, understanding online technology, ad inventory management, tracking revenue and expenses on digital sales projects, researching new and best practices, training sales teams on new technologies, all while keeping the brand first and foremost.• The role further developed into a senior position working with Design and Team Coordinators to help facilitate project work-flow and best practices to serve the sales force of over 40 people. • Liaison to the Clear Channel Digital Services for all sales programs and communications.• Maintaining and building relationships with Record Labels to further promote the brand of the Radio Stations• Created custom campaigns for such clients as Hawaiian Airlines, McDonalds, Michelin Tires, and AT&T to name a few through both local and agency contacts which resulted in year over year return as clientèle.• Along with a newly formed four member team, we were able to increase Digital Revenue for San Francisco by 57% YTD in 2010 alone and as a result earned Digital Market of the Month Award for outperforming the company as a whole in May 2010. With growth, the team increased to six members and further results continued to grow in 2011 along with projected growth for 2012 to exceed those numbers more so by 20%+.

• Managed the design and development of all Radio Related digital projects by goal setting, deliverables, scheduling, budgeting and leading a team of three designers, fifteen production assistants, and a remote team in India.• Performed front-end development and graphic design tasks to support project completion.• Worked in conjunction with Director of Digital Advertising Sales Marketing and the Director of Digital Operations in all stages from planning to execution of innovative online strategies to increase traffic and visibility across the Radio One network of music and entertainment websites. Some of these projects included Bracket Challenge Contests across 32 websites in 12 of the local markets, and the first 15 mobile applications for Radio One properties.

• Responsible for setting and achieving annual revenue budgets starting from $1.8 million at launch in 2006 to $3.5 million in 2008.• Accountable for building website traffic across a 49 website network (Unique Visitors & Page views) a minimum of 30% YTY.• Worked closely with the 15 local U.S. market's talent, program directors, general managers, sales managers and account executives to assist in the development and execution of sales and content programs. • Created and implemented innovative online strategies to increase traffic and visibility across the Radio One network of music and entertainment websites. • Executed online sales programs to grow revenue for Radio One local and corporate web initiatives. • Assisted in developing and facilitating design strategies for Radio One website network.• Assisted markets with web revenue budget requirements and performance.• Employed and maintained online sales and content resources, products and procedures in alignment with corporate strategies. • Oversaw quality and damage control of all network websites.• Initiated beneficial partnerships with online/offline businesses to increase online and offline visibility and relevance.

Maintained and designed look and feel for 9 radio station websites. Created all New Media for Print, Video, Concert Promotion.

Bachelors In Fine Arts, Computer Arts / New Media

Activities and Societies: 2003 AAC Spring Show | New Media Project Team Winners

Business Administration And Management, General