Jacob Offield Email & Phone Number

Lincolnshire, Illinois, United States

• Works with business, analytics, and testing teams to develop result-based, customer-centric promotional strategies.
• Develops project proposals and briefs to communicate functionality/creative needs to IT and creative agency teams.
• Publishes promotions on Quill sale page, working with other teams to execute in web, email, and digital channels.
• Partners with merchandising and inventory teams to identify, plan, and place sale items into promotional events.
• Creates and delivers presentation materials encouraging vendor buy-in and funding for promotional sale events.
• Analyzes results of promotional sale events to produce recommendations for future enhancements/improvements.

Lincolnshire, Illinois

• Holds sales and profitability responsibility for main promotional offers targeted to active customers.
• Compiles, evaluates and issues recommendations based on analysis of customers including, but not limited to, purchasing history, promotional redemption history, demographics, marketing program analysis, and market.
• Performs the initial research and analysis in implementing marketing programs.
• Presents recommendations based on customer group objectives to the Market Manager.
• Develops promotional/marketing plans for customer segments, collaborating with Market Manager and other business owners for execution.
• Assists the Market Manager in the development and implementation of gifting and reward strategies, and assists in creation of the annual promotional budget.

Lincolnshire, IL

• Implemented the Go-to-Market test at the design level, adhering to creative vision and direction of the marketing department
• Created web ads, email graphics, and landing pages supporting the marketing department’s strategy
• Developed and presented campaign concepts for order-level promotions and a variety of web ads
• Collaborated with a creative team including writers, marketers, photographers, developers, and other designers to innovate effective, profitable, and user-friendly marketing campaigns
• Worked with photographers and vendors to feature dynamic, engaging, and product-focused layouts
• Assisted web developers through the creation and modification of HTML and CSS landing page elements

Mettawa, IL

• Developed banner ads, web graphics, and website landing pages for ecommerce retail store
• Produced all designs for printed and mailed media, introducing new and innovative mailing formats
• Designed and executed all direct email marketing campaigns using both Listrak and Lyris email service providers
• Remodeled HTML email layouts for modern, responsive, and brand-consistent design standards
• Coordinated marketing efforts with outside printers, vendors, and mail houses
• Collaborated with leadership from various departments to translate ideas and objectives into dynamic and engaging design

Greensboro/Winston-Salem, North Carolina Area

• Directly supervised and evaluated a staff of 6 Resident Advisors
• Managed residential areas which housed 300 students of varying class year and student status
• Designed logo and brand identity for the SEAHO 2016 conference while serving on the SEAHO Marketing and Publicity Committee
• Utilized Microsoft Office Suite and Adobe Creative Suite to design and update user-friendly forms and manuals, and to create and deliver interactive training presentations
• Edited and produced promotional video and flyer advertisements while serving on RA Recruitment and Selection Committee
• Constructed a design language for notifications and postings throughout residence halls

Potsdam, New York

• Directly supervised and evaluated a staff of 6-12 Resident Assistants
• Co-chaired Resident Assistant Training Committee; created, organized, facilitated, and presented training sessions for the paraprofessional staff of up to 95 Resident Assistants & Mentors
• Held formal student conduct meetings and informal developmental discussions with students charged with Student Code of Conduct violations to promote civil responsibility
• Supervised and coordinated building programming efforts of Resident Assistant staff to enhance the environmental, academic, and social learning experiences for residential students
• Supervised substance free and sustainability theme-floor learning communities
• Served as a faculty/staff mentor to first year students through the First Year Experience Fellows Program

Potsdam, NY

• Collaborated with department leadership and campus affiliates to create and implement departmental branding and designs
• Designed custom logo graphics for specific initiatives and events, providing draft and mock-up copies for review and approval
• Prepared/printed original materials using the Adobe Creative Suite, including brochures, pamphlets, flyer advertisements, large-format posters, event invitations, and various other printed materials
• Updated/redesigned advertisements and schedules for annually occurring events
• Photographed campus landmarks and student conferences for promotional materials and departmental events

• Consulted with clients to establish a custom creative vision and direction for projects
• Corresponded with customers throughout the design process, providing drafts and mock-up options to ensure that jobs were produced and delivered as specified
• Communicated instruction and direction to subjects modeling/participating in photo and video works
• Prepared photography and design files for large-format printing

Master’S Degree, Msed In Organizational Leadership And Performance Technology, 4.0

The Master of Science in Organizational Performance & Leadership Technology degree is intended to prepare students for careers in human.

Bachelor’S Degree, Bfa In Visual Arts (Photography And Digital Design)

Activities and Societies: Kappa Pi International Honorary Art FraternityThe digital design program offers a concentrated experience in.