Email Marketing Program Manager
CurrentWhat a joy to work at PS&D. High-competence, high-character professionals who get things done, support each other, and bring compassion, empathy and joy to work every day. Some ways I've helped contribute to the mission:Strategized and implemented a New Domain Warm Up for a new marketing email domain actively sending to approx. 179,000 contacts, resulting in a “High Domain Quality” evaluation (the highest available designation) from Google PostmasterReimagined multiple external email address prefixes and helped set up multiple email subdomains to improve UX, optimize domain reputation, and build brand coherenceStrategized and developed multiple Welcome series for both B2C and B2B audiences, developing mutually beneficial journeys for both the customer and the organizationStrategized, wrote copy for, and edited 25+ unique creative emails serving users through various stages of the growth marketing funnel, including B2B and B2C audiencesManaged and tested the implementation of SPF, DKIM and DMARC security protocols for multiple email domains. Instituted various other email marketing best practices such as double-opt-in verification, segmentation for messaging relevance, deliverability monitoring for successful inbox placement, etc.Regularly improve collaborative processes to save time, improve reliability, and increase everyday work comfort for colleagues