Laurie M. Stovall Email & Phone Number

Newark, DE, US

Newark, DE, US

Dover, Delaware, United States

• Currently, leading print and digital marketing, public relations, and media campaigns for Delaware’s Department of Housing. Managing six full-time employees to achieve goals established by the Cabinet Secretary.
• Supervising a team of six staff in developing a comprehensive internal and external communications strategy to provide public relations and constituent services to close to one million residents
• Creating and distributing compelling press releases and media advisories that have resulted in a 60% increase in media coverage on television, radio, and print platforms
• Conducting workload assessments and devising new operational collaboration processes that have led to a 51% increase in the productivity of the department
• Leading the redesign and ongoing improvement of the agency's website, resulting in enhanced communication clarity and reducing response time to inquiries by 18%
• Developing and executing a public relations strategy that has increased of 37% in brand awareness and reputation management

• Established communications standards and operating procedures for this start-up nonprofit organization serving Delaware teachers, educators, and parents. Facilitated board relations, community coalitions, and virtual.
• Established and maintained governance and office management processes, maintaining a 98% rate of data accuracy, completeness, and consistency
• Curated and archived brand-aligned content, infographics, audio, and video files, saving two to three hours per week of manual searching work
• Built and managed relationships with key media outlets and reporters, resulting in a 25% increase in positive media coverage
• Drove communications campaigns that increased web traffic, social media, and email subscribers by an average of 40%

• Supported multiple departments at this education nonprofit to achieve engagement goals. Analyzed campaigns for effectiveness, maintained accurate records using CRM databases and served as an employee mentor.
• Oversaw planning and execution of logistics for private meetings and special events, leading to an average of 75% attendance in-person and virtually
• Administered and evaluated 25+ coalition and community organizing programs, impacting 200+ educators and education advocates across Delaware
• Served as mentor to three new employees, assisting them with navigating operating procedures and adapting to organizational culture
• Pioneered monthly digital campaign analysis to improve targeting effectiveness and reporting capabilities by 16%
• Facilitated collaboration between multiple teams, which improved administrative efficiency by 10%

• Worked directly with senior leadership to promote and sell supply chain software products to Fortune 500 companies. Coordinated yearlong budgets, trade shows, and email marketing campaigns.
• Conducted A/B testing on email subject lines, content, and send times using advanced analytics tools, leading to a 7% improvement in overall campaign performance and readership
• Coordinated trade shows, educational webinars, and industry seminars, increasing sales leads by 3%
• Maintained financial records, ensuring efficient data management and reducing error rates by 5%.
• Edited and proofread a diverse range of content, achieving a 90% accuracy rate

Washington D.C.

-Utilized information graphics such as Google Analytics to compare marketing campaigns-Assisted with the promotion of AEI’s research through the use of email marketing-Performed content curation and digital product enhancements on AEI materials-Prepared and send newsletters, articles and event materials using Paramount-Attended concept meetings to discuss.

Wilmington, DE

-Updated the company website with exhibition, artist and event information-Managed and increased the number of DCCA Pinterest followers -Gathered information and sent requests for donation letters-Tracked and recorded DCCA’s earned media

Falls Church, VA

-Promoted company’s clients via social media platforms including twitter and blogs-Prepared press releases several of which were published on the company website-Tracked and recorded the success company’s public relation campaigns-Developed accurate competitive analysis reports using Microsoft Excel

Master Of Science - Ms, Business Administration And Management, General

Activities and Societies: Sigma Beta Delta Honor Society Wilmington University is a private, nonprofit, open-access and accredited.

Bachelor’S Degree, Communication With An Emphasis In Public Relations

Activities and Societies: National Society of Collegiate Scholars, PRSSA, Lambda Pi Eta Honor Society, French Club, Mason Recreation As.