Communications Manager
Berkeley, California, United States
-Designing and executing a global social media strategy across 20,000 followers on Facebook, Instagram, Twitter, and LinkedIn-Designing editorial calendars, social media posts, email marketing templates, branding strategies, brand identities, presentation decks, internal documents, and organizational charts-Growing Maker Ed’s educator and maker network across social media, newsletter, website, and events from 45,000 educators to 74,000 in 6 months-Launching a monthly analytics report program for executives and board members to review performance of all social media platforms and marketing efforts that increase internal company awareness by 75%-Optimizing website and social media analytics using Google Analytics and Sprout Social to measure and improve SEO