Jacqui Kramer Email & Phone Number

Seattle, Washington, United States

Greater Seattle Area

Develop digital marketing materials for diverse clientele. Sample work includes developing training sessions (PowerPoint), white papers, web content, emails, and related material.

Greater Seattle Area

Develop content marketing strategy with an SEO-focus for SaaS clientele. Manage client communications, schedules, and budgets. Plan and execute go-to-market campaigns for department, including email, sales collateral, and B2C presentations. Also work with senior management to strategize and develop new service offerings. Recent projects included Content Gaps & Opportunities and CRO.

Seattle, Washington

Worked with senior-level clientele to strategize and execute go-to-market campaigns and marketing collateral for the Microsoft Cloud + Enterprise (C+E) group. Managed and developed creative for key marketing collateral include e-books, infographics, email campaigns, and blogs. Also developed corporate communications, including speeches and social media posts, for executive-level clientele at Microsoft and The Bill & Melinda Gates Foundation.

Seattle, Wa

Developed marketing campaign strategy and developed associated collateral for diverse clientele base including Colliers International, Microsoft Research, and UIEvolution. Identified marketing channels and outreach formats for client marketing programs. Also worked closely with Vice President of Sales at Colliers International to develop a complete social selling strategy for the organization.

Xbox Live

Developed and executed B2C Xbox Live acquisition and retention marketing campaigns for more than 30 markets and nine languages worldwide. Managed A/B message tests, negotiated licensing rights, developed copy, and managed translation vendor services.

Microsoft Via Denny Mountain Media

Planned and managed Hardware@Microsoft, an internal marketing website. Developed and managed the site's editorial calendar and wrote material for The Garage, a Microsoft-sponsored hardware group. Also developed collateral for annual events.

Pop

Developed complete project plans and managed inter-departmental v-teams from scoping to execution. Also developed project budgets and schedules. Clientele included Microsoft, Amazon, RealNetworks, Lettuce Entertain You, F5, and the Palm Springs Film Festival.

Greater Seattle Area

Worked closely with Viacom Vice President for Games to plan and execute online entertainment campaigns for key Viacom game properties. Brands included MTV, VH1, Nickelodeon, and Nick Jr. Also managed internal v-team.

Greater Seattle Area

Developed the website marketing strategy for the Windows XP family. Worked cross-team with product marketing team to build the website experience for seven sub-brands, including Microsoft Windows XP Media Center Edition, Security at Home, Tablet PC edition, and Media Center Extender (marketing cross-promotion campaign with Xbox). Developed B2C and B2B Windows XP retail campaigns for developer, IT Pro, and consumer retail audiences.Also managed a team comprised of FTE and contractors.

Greater Seattle Area

Developed and wrote a personality-driven column for the Xbox/Xbox 360 public-facing website.

Greater Seattle Area

Developed and managed the execution of the strategic and editorial direction for two key Microsoft consumer sites, Security at Home and Protect Your PC. Oversaw development of urgent security guidance for consumers prior to software patch releases. Also managed a team of vendor writers and producers.The Security at Home site achieved 60 percent VSAT (very satisfied) and 2 percent DSAT (very dissatisfied) in January 2005, beating the division-wide goal of 50 percent/10 percent.

Greater Seattle Area

Planned and oversaw execution of an all-day event for Microsoft employees and their daughters. Event attendance more than doubled the previous year's results. Event was also was recognized as one of the "Top 10 Corporate Take Our Daughters to Work Day" national events by the Ms Foundation.

Greater Seattle Area

Researched, wrote, and produced fully scripted "train-the-trainer" PowerPoint sales presentations for the Microsoft U.S. field offices. Also recorded voice-over track for all training videos at MS Studios and presented the sessions live during sales events at Microsoft sales offices across the country.

Seattle, Wa

Owned and operated a marketing/communications consultancy serving a primarily high-tech clientele. Projects included developing brand guides with an art director, researching and developing web content, and writing in-depth case studies. Clients include The Bill & Melinda Gates Foundation, Univision, Microsoft Research Connections (MRC), MSN, Microsoft News Center (corporate PR), ArenaNet, and various Microsoft product groups.

Washington, Dc

Interviewed key staffers in the US Senate and US House of Representatives and attended hearings related to more than 150 healthcare reform initiatives being considered that year. I used the materials gathered to identify 10 bills of merit to the AmFAR board for support. Bills were selected based on benefits provided to long-term care patients, relevance to patients with HIV, AIDS or related issues; and overall support in the Congress. The final deliverable was a long-form report providing an in-depth overview of each bill and it's supporter(s). The report was used by the AmFAR board to determine which bills would receive the organization's official support in hearings and in the press.