Jade Dor Email and Phone Number
Jade is an experienced content writer, SEO strategist, social media manager, marketing professional and automation expert with 5+ years' experience in Marketing for the finance and tech industries.Her higher education degrees landed her her first position in Marketing as an SEO and Content Specialist at Lanaya Financial Group . Jade worked as part of a small in-house marketing team, curating content for multiple mediums including long-form and short-form such as web copy, Google ads copy, blogs, e-books, emails and more. Her major strengths lie in keyword and competitor analysis using SEO tools to ensure content is of an exceptional standard to meet KPIs relating to organic traffic growth, as well as customer conversion, retargeting strategies and customer success. Jade's experience with HubSpot and her motivation to learn gave her the ability to build sales funnel email campaigns from scratch, writing the emails and setting up the automated workflows, as well as implementing the company's SMS retargeting strategy.Jade moved to the tech industry in 2020 and was employed as Content & Communications Specialist at GoLogic Group. She brought with her her exceptional content writing and SEO skills and continues to manage the content journey, writing content from knowledgebase articles to press releases, pitch decks, video scripts, print advertising & more.She spent time understanding the buyer journey and building content calendars, as well as content strategies per buyer persona, working closely with the Sales team. She also has experience working with the Dev team to write API documentation, as well as quick-start guides and whitepapers.Her enthusiasm to learn and build upon her existing skillset has led her to be an integral part of the Marketing team, from initiating and managing campaigns, optimizing paid media strategies and managing the content & product marketing funnel alongside the Director of Marketing. Her passion for marketing and watching campaigns come to life as well as her friendly persona and drive for success has given her the opportunity to move into a Content Marketing Specialist role at Affinda.Additional experience and knowledge: - SEO tools including SEMRush, AHRefs & Screaming Frog - WordPress and Webflow with basic HTML knowledge - Google Analytics, Google Ads & Google Search Console - Team delegation, management and coordination - Trello & SharePoint/Jira for project management - Excellent knowledge of HubSpot CRM- Social media management- Writing & submitting grant & applications
Affinda
View- Website:
- affinda.com
- Employees:
- 11
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Content Marketing SpecialistAffinda Jan 2024 - PresentAustralia• Develops and manages Affinda's content strategy across various channels, including social media, PPC campaigns, website, blogs, and email marketing.• Produces thought leadership content that enhances brand credibility and establishes Affinda as an industry leader.• Assists with the G2M strategy for any Affinda product launches and releases • Collaborates with cross-functional teams, including sales and product, to ensure alignment between content initiatives and business goals.• Manages stakeholder relationships, including coordinating with a PR firm to amplify brand visibility and reputation.• Assisted with the migration from Salesforce CRM to HubSpot, streamlining workflows and improving team efficiency by moving all marketing automation to HubSpot. • Oversees multiple HubSpot projects, implementing automation to enhance marketing and sales processes.• Delivers content solutions that engages audiences and drives measurable business growth.
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Content ProducerKeypath Education Nov 2022 - Jan 2024• Manages content production from start to finish for multiple university partners• Works closely with the digital marketing, SEO, PPC and design team • Creates, publishes, distributes and monitors content• High stakeholder management & project management with external production agencies and freelancers, including briefing of outsourced content pieces and strategic projects• Assists in new program launches through content creation and assets including brochures, SEO website content, blog articles, PPC ad copy and more• Manages social media accounts across multiple platforms for multiple university partners, including the monthly content calendar, social media A/B testing and reporting• Recently trained in Agile Marketing and is currently working in fortnightly sprints on a cross-functional squad -
Content & Communications SpecialistGologic Group Nov 2020 - Nov 2022Sunshine Coast, Queensland, Australia● Developing and managing content calendars across multiple brands ● Researching market trends and completing competitor analysis to ensure content alignment ● Researching the target audience and curating content based on the buyer journey (understanding the gaps and curating content to fit)● Creation of pitch decks, sales content and video scripts alongside content curation for EDMs, blog articles, press releases, website copy, brochures and other marketing materials● Research and creation of buyer personas, target audience and their journey through the funnel to final conversion● Creation of brand style guide and guidelines across all of our brands ● Management of social media across multiple brands● Writing grant and tender applications ● Collaborating with development team, sales team and senior management to ensure content aligns with the product roadmap for product launches, feature launches and more● Technical writing including API documentation, quick-start guides and more● Management of the customer knowledgebase, curating how-to articles for customers● Assisting the Marketing Director with the creation and execution of marketing campaigns and long-term marketing goals, particularly those around product marketing● Delegating and coordinating with the Front-End Developer and Digital Designer to ensure tasks are completed properly and on-time ● Monthly content and website reporting on Google Analytics, Google Search Console and HubSpot● Excellent knowledge on HubSpot tools and automation: creating workflows, assisting in the creation of landing pages and marketing emails● Excellent SEO knowledge: ensuring all content created is SEO-focused, using SEO tools including SEMRush, with experience in AHRefs, Moz & ScreamingFrog● Executing strategies to assist with PR objectives, as well as working towards a customer reference strategy in terms of NPS score, gaining client case studies and more -
Seo And Content SpecialistRevive Financial Feb 2019 - Nov 2020Noosa, Queensland● Content curation for multiple channels including EDMs, articles, press releases, website content, brochures, SMS, newsletters, video content and policies and procedures● Writing creatives for Google Ads ● Focus on SEO best practices and content performance to grow organic traffic to multiple brands. To do this I have good knowledge of SEMRush● Control over the company's EDM retargeting strategy through Hubspot CRM (with sound knowledge of ESP Mailchimp)● Assisting in the creation of landing pages ● Ongoing posting of social media on multiple channels using a content calendar ● Writing and editing of internal policy and procedure documents● Liaising with affiliates, sponsors and charities including digital content strategies ● Managing advertising compliance across all content, internal and external marketing channels● Administering an ongoing backlink strategy to increase organic ranking● Posting blogs and articles across multiple websites using Wordpress and Hubspot (with basic knowledge of HTML) -
CashierWoolworths Supermarkets Aug 2008 - Feb 2019 -
CopywriterRejuvenate Marketing Jun 2018 - Sep 2018
Jade Dor Skills
Jade Dor Education Details
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Creative Writing -
University Of The Sunshine CoastPublic Relations -
University Of The Sunshine CoastGpa 5.11
Frequently Asked Questions about Jade Dor
What company does Jade Dor work for?
Jade Dor works for Affinda
What is Jade Dor's role at the current company?
Jade Dor's current role is Content Marketing Specialist @ Affinda | AI Document Automation Solutions.
What schools did Jade Dor attend?
Jade Dor attended University Of The Sunshine Coast, University Of The Sunshine Coast, University Of The Sunshine Coast.
What are some of Jade Dor's interests?
Jade Dor has interest in Writing, Gaming, Publishing, Reading, Disaster And Humanitarian Relief, Animal Welfare, Arts And Culture.
What skills is Jade Dor known for?
Jade Dor has skills like Creative Writing, Proofreading, Writing, Social Media, Editing, Web Content Writing, Blogging, Copywriting, Social Media Marketing, Microsoft Office, Microsoft Word, Microsoft Excel.
Who are Jade Dor's colleagues?
Jade Dor's colleagues are Rhiannon King, Chris Culhane, Peter Cock, Ojas Sangwan, Tanvi Uchil, Charlotte Williams, Dalila Achoui.
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