Jade Dor Email & Phone Number

Australia

• Develops and manages Affinda's content strategy across various channels, including social media, PPC campaigns, website, blogs, and email marketing.• Produces thought leadership content that enhances brand credibility and establishes Affinda as an industry leader.• Assists with the G2M strategy for any Affinda product launches and releases • Collaborates with cross-functional teams, including sales and product, to ensure alignment between content initiatives and business goals.• Manages stakeholder relationships, including coordinating with a PR firm to amplify brand visibility and reputation.• Assisted with the migration from Salesforce CRM to HubSpot, streamlining workflows and improving team efficiency by moving all marketing automation to HubSpot. • Oversees multiple HubSpot projects, implementing automation to enhance marketing and sales processes.• Delivers content solutions that engages audiences and drives measurable business growth.

• Manages content production from start to finish for multiple university partners• Works closely with the digital marketing, SEO, PPC and design team • Creates, publishes, distributes and monitors content• High stakeholder management & project management with external production agencies and freelancers, including briefing of outsourced content pieces and strategic projects• Assists in new program launches through content creation and assets including brochures, SEO website content, blog articles, PPC ad copy and more• Manages social media accounts across multiple platforms for multiple university partners, including the monthly content calendar, social media A/B testing and reporting• Recently trained in Agile Marketing and is currently working in fortnightly sprints on a cross-functional squad

Sunshine Coast, Queensland, Australia

● Developing and managing content calendars across multiple brands ● Researching market trends and completing competitor analysis to ensure content alignment ● Researching the target audience and curating content based on the buyer journey (understanding the gaps and curating content to fit)● Creation of pitch decks, sales content and video scripts alongside content curation for EDMs, blog articles, press releases, website copy, brochures and other marketing materials● Research and creation of buyer personas, target audience and their journey through the funnel to final conversion● Creation of brand style guide and guidelines across all of our brands ● Management of social media across multiple brands● Writing grant and tender applications ● Collaborating with development team, sales team and senior management to ensure content aligns with the product roadmap for product launches, feature launches and more● Technical writing including API documentation, quick-start guides and more● Management of the customer knowledgebase, curating how-to articles for customers● Assisting the Marketing Director with the creation and execution of marketing campaigns and long-term marketing goals, particularly those around product marketing● Delegating and coordinating with the Front-End Developer and Digital Designer to ensure tasks are completed properly and on-time ● Monthly content and website reporting on Google Analytics, Google Search Console and HubSpot● Excellent knowledge on HubSpot tools and automation: creating workflows, assisting in the creation of landing pages and marketing emails● Excellent SEO knowledge: ensuring all content created is SEO-focused, using SEO tools including SEMRush, with experience in AHRefs, Moz & ScreamingFrog● Executing strategies to assist with PR objectives, as well as working towards a customer reference strategy in terms of NPS score, gaining client case studies and more

Noosa, Queensland

● Content curation for multiple channels including EDMs, articles, press releases, website content, brochures, SMS, newsletters, video content and policies and procedures● Writing creatives for Google Ads ● Focus on SEO best practices and content performance to grow organic traffic to multiple brands. To do this I have good knowledge of SEMRush● Control over the company's EDM retargeting strategy through Hubspot CRM (with sound knowledge of ESP Mailchimp)● Assisting in the creation of landing pages ● Ongoing posting of social media on multiple channels using a content calendar ● Writing and editing of internal policy and procedure documents● Liaising with affiliates, sponsors and charities including digital content strategies ● Managing advertising compliance across all content, internal and external marketing channels● Administering an ongoing backlink strategy to increase organic ranking● Posting blogs and articles across multiple websites using Wordpress and Hubspot (with basic knowledge of HTML)

Masters Of Professional Practice (Creative Writing), Creative Writing

I graduated my Masters with a 40,000 word draft of my manuscript, a gained knowledge of the publishing industry, editing and writing skills.

Bachelor Of Public Relations, Public Relations

I have now completed my Bachelor of PR. I gained knowledge on writing media releases, creating campaign strategies, event management.

Bachelor Of Creative Writing, Creative Writing And Public Relations, Gpa 5.11

Activities and Societies: Creative Writing groupI completed my Bachelor of Creative Writing in 2014 and graduated on April 16, 2015. This.